Oldtown White Coffee marks 25 years of flavour

Oldtown White Coffee, Malaysia’s beloved kopitiam brand, celebrates its 25th anniversary with a nationwide campaign featuring enhanced recipes, new menu items, and exclusive merchandise.

From now until 31 October, Oldtown White Coffee invites fans to rediscover its iconic 3-Bean Blend and authentic dishes at over 100 outlets across Malaysia and beyond.

This milestone highlights Oldtown’s journey from a single Ipoh kopitiam in 1999 to a regional icon, serving millions of cups and fostering community connections.

The celebration introduces bold flavours and a refreshed brand look, blending heritage with modern appeal.

Oldtown White Coffee elevates culinary heritage

Oldtown White Coffee’s silver jubilee introduces an upgraded menu, enhancing classics like Nasi Lemak and Curry Mee with better ingredients.

“Our riders are the heart of Oldtown White Coffee, and their dedication drives our success every day,” said Fiona Tan, General Manager of JDE Malaysia.

“We’re proud to maintain authenticity while evolving with the times.”

New offerings include the Nasi Banjir series, Wok-Fried selections, Hainanese dishes, and Roti John & Paratha series.

The signature Kaya Butter Toast now boasts improved texture and flavour, ensuring a delightful experience. Additionally, breakfast value set meals start at just RM7.90, making Oldtown accessible to all.

The brand’s iconic 3-Bean Blend, featuring Arabica, Robusta, and Liberica, remains the heart of every cup.

“Our 3-bean blend anchors every cup, whether at home or in our outlets,” Tan said, noting its role since 1999.

The new Coconut Flavoured White Coffee appeals to modern tastes while honouring tradition.

Oldtown’s refreshed packaging reflects its commitment to quality and freshness. The contemporary design strengthens its appeal, inviting both loyal patrons and newcomers to engage with the brand.

Moreover, the campaign fosters community connections, as Tan noted: “Oldtown has become part of our national identity.”

To mark the occasion, Oldtown offers a collectable 25th Anniversary Tote Bag.

Customers purchasing two packs of Oldtown White Coffee sachets at participating stores can redeem this exclusive item by presenting their receipt at the customer service counter.

A legacy of connection and innovation

Since 1999, Oldtown White Coffee has grown from a local kopitiam to a regional powerhouse, operating over 100 cafes.

Its packaged coffee mixes and ready-to-drink beverages brought Ipoh’s white coffee to homes, cementing its cultural significance. The brand’s focus on authenticity resonates with Malaysians.

The anniversary campaign builds on this legacy.

“This anniversary reaffirms our promise to create spaces where Malaysians connect over loved tastes,” Tan said.

Outlets, from bustling urban cafes to quiet neighbourhood spots, foster community bonds where regulars know each other by name.

Oldtown’s evolution embraces modern trends. The Coconut Flavoured White Coffee, for instance, caters to younger audiences seeking variety.

Meanwhile, enhanced recipes ensure classics remain relevant, offering value and quality. This balance of heritage and innovation defines Oldtown’s success.

Furthermore, the tote bag promotion encourages retail engagement. By offering a collectable item, Oldtown celebrates its journey through Malaysian homes, reinforcing its role as a cultural touchstone.

The campaign’s accessibility, with affordable meals and promotions, broadens its appeal.

Oldtown White Coffee invites fans to explore its new menu and redeem exclusive tote bags until 31 October.

Visit www.oldtown.com.my or www.facebook.com/OldTownWhiteCoffeeMalaysia for details, or head to your nearest outlet to savour the enhanced flavours.

This 25th anniversary marks a new chapter for Oldtown White Coffee, blending tradition with innovation to delight Malaysians for years to come.