Rohto Eye broadens CSR campaign benefiting B40 primary school students

Rohto Eye has expanded its annual corporate social responsibility (CSR) campaign, “Sending Love & Care: The Joy of Seeing”, to place greater emphasis on preventive eye care, nutrition and healthy lifestyle habits among B40 primary school students.

Now in its fifth year, the initiative continues to provide eye health education and screenings while adopting a more holistic approach to long-term vision wellness. Since its launch in 2022, the campaign has reached more than 15,000 students nationwide, including over 10,000 children from B40 families. Hundreds of students have also received sponsored prescription glasses to help improve their vision, learning experience and confidence in school.

This year, the programme is being conducted in collaboration with PINTAR Foundation, Watsons Malaysia and Focus Point Malaysia, benefiting students from five primary schools in Kuala Lumpur.

Rohto-Mentholatum Malaysia General Manager Lim Mei Yuen said the growing prevalence of vision problems among children highlights the need for greater awareness of preventive eye care.

“Children today are increasingly exposed to factors that contribute to vision problems, including prolonged screen time and limited outdoor activity. As a result, eye care must go beyond correction to focus on prevention and overall well-being,” she said.

“Our ‘Sending Love & Care: The Joy of Seeing’ campaign has evolved to address this need through a more holistic approach—combining education, healthy habits, and early intervention. By empowering children with the right knowledge and support, we hope to help them build lifelong eye care habits and unlock their full potential with clear, confident vision.”

Education, Nutrition and Community Partnerships Drive Programme

The campaign features educational talks on eye care, professional eye screening sessions, complimentary prescription glasses for selected students, and the Rohto Eye-Bites Garden, which introduces children to nutrient-rich plants linked to eye health.

Interactive activities, including “Spot the Difference” and a colour memory game, have also been incorporated to reinforce visual and cognitive development in an engaging manner.

Funding for the programme was generated through a nationwide campaign in which RM1 from every Rohto Eye Care product sold at Watsons outlets during April and May 2026 was channelled to the initiative.

The programme also supports the United Nations Sustainable Development Goal (UNSDG) 3: Good Health and Well-Being, reflecting Rohto Eye’s ongoing commitment to improving access to essential eye care while encouraging healthy habits among young Malaysians.