Sidhaarthan
Tiger Beer has launched Tiger Remix, a flavoured lager range making its global debut in Singapore and Malaysia. It comes in two flavours, Peach Oolong and Yuzu Lime, in 320ml cans. Shoppers can sample both at AEON, Jaya Grocer and Lotus’s stores this month.
Both flavours have 4.2% alcohol by volume. Moreover, Tiger says they keep the crisp taste of its lager and have low bitterness. Notably, in Malaysia, they are sold at 7-Eleven, AEON, GrabMart, Jaya Grocer, Lotus’s, MiX.Store and Shopee in Peninsular Malaysia.
The company announced the range in Kuala Lumpur on 12 November. Meanwhile, sampling runs at three stores in November, with personalities from a viral reality dating show. The promotions are strictly for non-Muslims aged 21 and above.
What Tiger Remix tastes like and where to buy it
Peach Oolong mixes Tiger lager with juicy peach and aromatic oolong tea. The company describes the taste as smooth and refreshing. Moreover, it aims for easy flavour exploration.
Yuzu Lime pairs the lager with zesty yuzu and tangy lime. In contrast, it has a bright citrus finish, according to Tiger. Both cans are 320ml and 4.2% ABV.
The cans carry signboard-inspired typography, shophouse forms and Asian-influenced motifs. As a result, the design leans on street-culture looks. Tiger says the range is rooted in the creativity of Asia’s street culture.
Therefore, the range is exclusive to the seven retailers named above in Peninsular Malaysia. However, the release gives no Singapore stockists, prices or launch date. Singapore is named only as the other debut market.
Tiger Remix sampling dates and the RM20 reload offer
Sampling starts at AEON Cheras Selatan from 13 to 15 November. At that store, personalities appear from 3pm to 4pm on Sunday, 15 November. Shoppers can taste both flavours there.
After that comes Jaya Grocer at Sunway Pyramid from 20 to 22 November. The personalities appear from 5pm to 6pm on Friday, 20 November. Finally, the last stop is Lotus’s Kepong.
Lotus’s Kepong runs from 27 to 29 November. Personalities appear from 2pm to 3pm on Sunday, 29 November. In addition, shoppers can join the 5-Sec Blender Challenge.
Overall, eligible participants who buy two 4-can packs can receive up to RM20 in Touch ‘n Go eWallet credit. Besides, a meet-and-greet is open to eligible early participants, subject to the same terms. Terms and conditions apply.
Why Tiger Remix matters for Heineken Malaysia
Tiger sits in the portfolio of HEINEKEN Malaysia Group, alongside Heineken, Guinness, Anchor Smooth and Edelweiss. Its listed arm, Heineken Malaysia Berhad, has a Singapore link. Its principal shareholder is GAPL Pte Ltd, headquartered in Singapore.
Tiger’s Global Brand Director, Sam Fielding, said consumers want more variety and flavour. He said Tiger Remix brings a fresh edge to the brand’s portfolio. Furthermore, Peach Oolong and Yuzu Lime are only the first two flavours.
Julie Kuan, Marketing Manager of Tiger Beer Malaysia, said the range takes inspiration from familiar Asian flavours. In addition, she said it stays true to Tiger’s brewing heritage. The aim, she said, is greater variety for people sharing moments with friends.
In short, Tiger Remix is a two-flavour lager range that debuts in Malaysia and Singapore, with sampling from 13 November. Tiger urges consumers not to drink and drive.
Disclaimer: Alcohol products are for non-Muslims aged 21 and above. Please do not drink and drive.
C. Khor
Yalinie Mathan
Add comment