Wanita Go Digital supports women entrepreneurs

Shopee Malaysia has expanded its ‘Wanita Go Digital bersama Shopee’ initiative to Penang under the Jelajah Komuniti 2026 programme, reinforcing efforts to equip women with practical skills to participate in the digital economy as sellers and affiliates.

Held at Komtar and officiated by YB Lim Hui Ying, Deputy Minister of Women, Family and Community Development, the session underscored the role of digital adoption in improving livelihoods. “Initiatives like this create opportunities for women, including homemakers, single mothers and small entrepreneurs, to start a business from home at a lower cost, and in turn improve household income and quality of life,” she said.

Participants were introduced to two key entry points within Shopee’s ecosystem — becoming a seller or an affiliate — through guided training sessions and a panel discussion. The programme also highlighted Shopee’s growing ecosystem, where women sellers have generated RM4.3 billion in gross merchandise value (GMV) year-to-date in 2026, up from RM2.8 billion in 2023. Women now account for 65.52% of the platform’s affiliate community, reflecting their increasing influence in digital commerce.

Recognising resilience and growth in digital business

A key highlight of the event was the presentation of the Anugerah Aspirasi Wanita Shopee, recognising women entrepreneurs who have successfully built their businesses online. Among the recipients was Nur Shafiqa binti Mohtar, founder of Dashboxx, who turned a part-time venture launched in 2020 into a full-time business achieving six-figure income after gaining traction through Shopee Live.

Also honoured was Adra Efftissa, who began her journey in 2015 with just RM200 and a borrowed printer. Through continuous learning via Shopee University and leveraging livestreaming tools, she has since built a loyal customer base while balancing family responsibilities.

Sharing insights during the panel, both entrepreneurs emphasised consistency, adaptability and the importance of leveraging digital tools such as livestreaming to scale their ventures.

Shopee Malaysia’s Head of Corporate Affairs, Nadia Anwar, said, “Women are already building and growing businesses across Shopee in different ways, whether as sellers or affiliates. Through programmes like Wanita Go Digital bersama Shopee, access to practical guidance and shared experiences can help make next steps clearer and more actionable, enabling more individuals to participate in and benefit from the digital economy.”

Beyond training programmes, Shopee continues to support women through initiatives such as Shopee Mum’s Club and partnerships like Pek Kasih Mama with the Ministry of Health, alongside campaigns including the Women’s Day 3.8 Sale. These efforts aim to reduce barriers and provide sustained support, enabling more women to grow within Malaysia’s evolving digital economy.