Thomas Tan
Drypers, the diaper brand under SCA Hygiene Malaysia Sdn Bhd, which has been around for the last 15 years in Malaysia and a popular choice for Malaysian mothers, aims to double its present Drypers Baby Club’s membership to 200,000 parents by next year.
The online club setup last year has to date brought together a community of close to 100,000 parents nationwide.
“Parents can join the Drypers Baby Club to be part of a unique parenting community that supports and encourages women at various stages of motherhood,” explained SCA Hygiene Marketing Malaysia marketing director Evelyn Chan at the launch of Drypers Moms of Malaysia campaign at Sunway Pyramid on April 23, 2015.
“Our members not only share parenting tips and advice and regularly receive customised emails from Drypers about childcare but also enjoy benefits from an attractive and convenient rewards program,” she said.
The rewards program enables members to collect points with purchase of Drypers products and redeem them for fun and educational toys.
The 4-day campaign from Aug 23 – 26 is aimed at bringing mothers together to celebrate mother-child bonding through the various bonding activities and games, including a live talkshow on bonding experiences by Drypers Moms of Malaysia advocate and mother-to-be Elaine Daly with celebrities Aishah Sinclair and Dr. Jezamine Lim Iskander.
During the campaign, Drypers Baby Club members and their children get exclusive access to VIP Club area where they can participate in colouring contest and enjoy story telling sessions and complimentary snacks.
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