Malaysia Fashion Week 2016 Dates Set for November

L_R Datuk Nancy Yeoh, President & CEO of STYLO International and Co-Chairman of Malaysia Fashion Week & INTRADE 2016, Dato' Dzulkifli Mahmud, CEO of MATRADE, Prof Datuk Dr. Jimmy Choo OBE, Honorary Advisor of Malaysia Fa
L_R Datuk Nancy Yeoh, President & CEO of STYLO International and Co-Chairman of Malaysia Fashion Week & INTRADE 2016, Dato’ Dzulkifli Mahmud, CEO of MATRADE, Prof Datuk Dr. Jimmy Choo OBE, Honorary Advisor of Malaysia Fa

Malaysia External Trade Development Corporation’s (MATRADE) signature event INTRADE 2016 featuring Malaysia Fashion Week (MFW) is set to take centre stage from 2 to 5 November 2016 at Menara MATRADE.

The third edition of the event is set to host hundreds of local players in the fashion and lifestyle industry as well as buyers from around the world. The highly anticipated B2B fashion event will be showcasing a dedicated fashion and lifestyle exhibition (INTRADE) interspersed with fashion shows and gala events (MFW).

Registration for local companies supplying fashion, accessories, footwear, cosmetics, textile and other lifestyle related products to participate in this annual event has been opened from April this year.

“We urge local players to take up this opportunity and secure a spot as exhibitors at the event as soon as they can. Participants can expect to meet global buyers and they also get to partake in our signature one-on-one business matching programme called International Sourcing Programme (INSP), apart from learning from other local and overseas players,” Dato’ Dzulkifli mentioned.

“Today, up-and-coming young Asian designers are creating waves in the global fashion industry. The likes of Motogoa which was recently signed on by the LVMH group and Yii who now has presence in London has proven that fashion week platforms like MFW have successfully open the doors for the young and talented to be discovered by industry’s key players from the East and West,” said Dato’ Nancy Yeoh.

L_R: Johnson Lim, CEO of Elite Expo Sdn Bhd, Fairuz Ramdan, Bon Zainal, Datuk Nancy Yeoh, President & CEO of STYLO International and Co-Chairman of Malaysia Fashion Week & INTRADE 2016, Dato' Dzulkifli Mahmud, CEO of MATR
L_R: Johnson Lim, CEO of Elite Expo Sdn Bhd, Fairuz Ramdan, Bon Zainal, Datuk Nancy Yeoh, President & CEO of STYLO International and Co-Chairman of Malaysia Fashion Week & INTRADE 2016, Dato’ Dzulkifli Mahmud, CEO of MATR

This year, the event targets to have 300 exhibition booths to fill a space spanning over 10,000 square metres, making it the largest fashion event in the country. INTRADE featuring MFW will be themed as MODESTYLE (muslimwear) and Inclusivity, a continuation from last year’s theme. The theme was adopted to give a strong emphasis on Malaysia’s diverse culture that is made up of various races namely Malay, Chinese, Indian, Peranakan and the ethnics from Sabah and Sarawak, among others.

The new members of the Malaysia Fashion Week Fashion Council for 2016 includes Mahani Awang, President of the Bumiputera Designers’ Association (MODESTYLE); and award-winning fashion designers, Edric Ong (Inclusivity); Fairuz Ramdan (Youth) and Bon Zainal (Men’s Fashion).

The organiser has forged a partnership with Modestyle Malaysia (www.modestyle.my) as the event’s official e-Commerce partner for the MODESTYLE Pavilion. The e-Commerce retail platform is a B2C and B2B site dedicated for Malaysian and international Muslimah fashion brands. All Muslimah designers participating in the event will be showcased and marketed digitally on Modestyle.my.

In its 2015’s edition, over 200 fashion buyers from countries such as China, South Korea, Japan, Vietnam, UAE, Philippines, Thailand and India as well as visitors from over 50 countries attended the event.

It recorded RM126.52 million in sales transactions, a 40% increase from 2014 and a total of 1,541 business matching meetings between local companies and international buyers were arranged. There were also 22 fashion shows with the participation of 103 fashion designers from over 14 countries organised .

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