Arriving just in time for the festive season is the BCARD – a loyalty card which promises to reward consumers for their purchase of any products or services under the BLoyalty Sdn Bhd.
The products include the likes of Kenny Rogers Roasters, Starbucks, Papa John’s, Wendy’s, Krispy Kreme, Borders and Mazda.
Consumers can now look forward to more promising rewards and added value from a total of 33 brands when they shop for the coming festive season.
The BCARD integrates three unique factors that translate into more rewards for consumers.
First, it allows the cardholder to “cash-in” points for immediate cash rebates. Secondly, the points are exchanged at a fixed value rate at RM 1 per 100 BPoints. Lastly, it rewards the consumers twice when they spend and redeem at any BCARD outlets.
The initiative was launched yesterday at the Berjaya Times Square, Kuala Lumpur, and was pledged to be a “card that keeps on giving”
Robin Tan, the Executive Director of Berjaya Corporation Berhad, also honoured 18 of Berjaya’s celebrity friends with a VIP BCARD.
They are Elaine Daly, Soo Wincci, Jehan Miskin, Jojo Struys, Amber Chia, Harith Iskander, Xandria Ooi, Yuri Wong, Joey G, Aanont Wathanasin, Azura Zainal, Aqasha, Rina Omar, Nurul, Dawn Jeremiah, Tony Eusoff, Cindy Chen and Chermaine Poo.
The BCARD is fully owned by Berjaya Corporation Berhad.