During the breast cancer awareness month in October, KAO Malaysia Sdn Bhd as part of their CSR program stepped in to help raise greater awareness among Malaysian women about the early detection of breast cancer and its prevention.
During the one-month campaign; “Think Pink, Love Life” was launched to raise funds to help subsidise breast cancer treatment as well as spreading awareness about breast cancer prevention.
L to R- Ranbir Kaur (Breast Cancer Survivor), Dr Azlina Firzah Abdul Aziz (PRIDE), Datin Azrene Abdullah, Mr Taki Hiroaki
Earlier on, KAO Malaysia pledged to contribute one percent of the sales of their selected pink products under the Biore, Liese, Laurier and Magiclean brands to PRIDE Foundation (PRIDE).
KAO Malaysia has also managed to raise a total of RM40,000, and a mock cheque was presented by the CEO of KAO Malaysia, Mr Taki Hiroaki to the Chairman of PRIDE Foundation, Datin Azrene Abdullah.
“We are very grateful for KAO Malaysia’s contribution, and we certainly hope that more organisations will come forward and contribute to the PRIDE Patient Fund. Everyday we receive applications for treatment subsidies, and the more contributions we have, the more lives can be saved,” said Azrene.
KAO Malaysia hopes that the “Think Pink, Love Life” campaign will continue to encourage women to love their lives and hopefully through the information provided, women would have more knowledge on breast cancer and take necessary action if they notice any symptoms.
Mr Taki Hiroaki (Right) presenting a cheque to Datin Azrene Abdullah, Chairman of PRIDE (Left)