Proton Holdings Bhd’s new model, Inspira, due to be launched on Nov 10, 2010, has a different dynamic behaviour compared to Mitsubishi Lancer, making it fun to drive and safe, says its project manager, Zulkiflee Bidin.
The model was a result of a new strategic alliance between Proton and Japanese carmaker Mitsubishi Motor Corp.
Zulkiflee said the Inspira was developed based on Mitsubishi Lancer’s platform but Proton has injected the Lotus technology to improve ride handling performance, making it different from the existing model.
“Proton Inspira is a product that we worked together with Mitsubishi. It is not rebadging exercise. It is an extensive programme,” he said at the media briefing on the car here today.
He said said Proton started the project three years ago and about 100 people had been sent to Japan to develop the model.
The car, a four-door executive sedan, is expected to come in two types of engine capacity, 1.8-litre and 2.0-litre, with a starting price of RM79,888.
The model has received an overwhelming response with over 1,100 bookings since it was unveiled on Oct 14.
Booking starts with a minimum fee of RM1,000. Those who book the car from now until Nov 15 will get a free two-year service or first 50,000km.
The service package includes free labour charges and service parts worth RM1,658.
In one of the variants, it comes with continuously variable transmission with intelligent and innovative vehicle electronic control system.
The car also comes with other practical features.
They include auto-cruise, automatic light and rain sensors, welcome and coming home light system, fully automatic air-conditioning system with climate control system for both front and rear occupants, and all-round airbags.