Windows Phone 7 inspires a new digital lifestyle

Tang Tuan Choon, Enterprise Marketing Manager, Microsoft APAC.

Microsoft Malaysia today unveiled the much anticipated Windows Phone 7, showcasing a different kind of phone designed primarily to bring together what users care about most. Windows Phone 7 does more in fewer steps, offering a glance-and-go experience which enable users to get everything they love, easier and faster.

Microsoft Malaysia Managing Director Ananth Lazarus said that Malaysian smartphone users’ expectations are evolving. “They no longer ask what a phone can do for them. Instead they are asking how a phone can accomplish simple tasks, contribute actionable information and eliminate the steps that stand between them and all of the things they love.

“With Windows Phone 7, Microsoft and our partners are delivering a different kind of mobile phone and experience – one that makes everyday tasks faster by doing more in fewer steps and providing timely information in a “glance and go” format,” he said at a press conference here today.

“HTC and Microsoft boast a strategic working relationship that spans over 13 years in delivering cutting edge Windows Mobile smartphones,” said SK Wong, Country Manager of HTC Malaysia. “Today, 1 out of every 2 Windows Mobile device sold is a HTC. We believe with Windows Phone 7, we will be able to take our collective success to a whole new level by delivering a mobile ecosystem that is innovative, exciting and functional.”

Francis Wong, Assistant General Manager of LG Malaysia said that “Windows Phone 7 breaks new frontiers when it comes to user experiences, and we are proud to have the opportunity to share the joy with consumers in Malaysia when our new line of Windows Phone 7 smartphones is launched. Truly, Life’s going to be Good with Windows Phone 7.”

Fueling New Experiences

In today’s busy world we are spending more time heads down in our phones than interacting with the people whom we’re sitting next to and missing out on important life moments. Windows Phone 7 was designed to deliver a mobile experience that has the phone working better for people, bringing together the things they care about most and helping them to get things done faster.

All Windows Phone 7 phones will include the high-performance Snapdragon processor from Qualcomm, and is the only phone with Live Tiles so you can quickly see everything you care about on your Start screen. Depending on the app, Start’s animated Live Tiles might show pending messages and appointments, news and weather, or game and friend status – all refreshed wirelessly via the web. It is also customizable according to your needs: pin people, apps, playlists, pictures and other favorites so they’re always at your fingertips.

While other phones have address books, in Windows Phone, there’s the People Hub. People Hub is social central, a place to stay connected and in the loop. Skim Facebook and Windows Live feeds and photos. Call, text or post to friends, then get directions to their place. The Me Card makes it easy for users to update their status or change their profile picture across multiple social networking sites, right from the phone.

The phone’s Office Hub brings together Microsoft’s Office suite comprising Word, Excel and PowerPoint, allowing you to create and edit documents and share them via email. With OneNote, you’ll also reduce the hassle of having to double save documents as information created and edited on Windows Phone 7 will be synchronized directly with the file that is saved on your office server.

Now it’s easier to stay on top of your inbox. With Windows Phone and Outlook Mobile you can quickly cut through the clutter to see only unread, urgent or flagged messages – or press Search to pinpoint a specific mail. Move or delete messages in bulk, and respond to meeting invites right from your inbox. Outlook Mobile features streamlined account setup with Windows Live, Google, Yahoo! And other popular providers, it also supports multiple Microsoft Exchange accounts for work.

Windows Phone 7 is the only phone with a Pictures Hub that houses your entire collection, including photos from the phone, PC and even Facebook. Now sharing pictures is as easy as taking them: you can press the camera button to snap photos, even when your phone is locked. Then send your favorites to friends, or post them to Facebook or Windows Live, all from one place.

Ananth added, “The availability of Windows Phone 7 starts a new chapter for Microsoft, our partners and of course customers. It represents our long term commitment to making mobile and important pillar of our software business. But ultimately, the introduction of Windows Phone 7 is about giving Malaysians a phone that gets to the things they love easier and faster.”

For more information on Windows Phone 7, please visit http://www.microsoft.com/windowsmobile/en-my/meet/windows-phone-7.mspx.