Glam-It-Up at Adam Lambert’s Debut Concert Tour

DiGi Telecommunications Sdn Bhd (“DiGi”) is offering customers access to Adam Lambert’s first ever concert tour, set to stage at the Putra Indoor Stadium on 14 October 2010.

This collaboration with Marctensia and Sony Music will give audiences a chance to meet the American Idol runner-up for the first time ever in Malaysia.

Dubbed the “Adam Lambert Glam Nation Tour, Live in Malaysia 2010”, the DiGi sponsored event is one of only three destinations in South East Asia. The 2-hour concert promises to enchant audiences into a world of glam, drama and excitement with state-of-the-art audio visual theatrics accompanying Lambert’s hits from his For Your Entertainment album.

In conjunction with the tour, DiGi is offering an exclusive promotion for customers to enjoy a 25 percent discount on concert tickets. To enjoy the offer, customers need only purchase three Adam Lambert CallerTunes for RM6 via SMS by sending AL to 2016 and flash the SMS at any participating Ticket Pro counters from now till the concert date.

To sweeten the Glam Nation experience, customers who purchase the CallerTunes are automatically eligible for the Adam Lambert Live In Malaysia contest and to win exclusive face-time with Adam himself. Grand prize winners will secure a pair of meet and greet passes while consolation prize winners will take home the artiste’s repacked album and imported Adam Lambert merchandise.

Francis Chang, Head of CRM & Analytics said: “We’re pleased to give our customers the privilege to be one of the firsts in South East Asia to glam-up with Adam Lambert. We pride ourselves on providing the best rewards for our customers and Adam Lambert’s debut tour performance will definitely be an unforgettable experience for them.”

Open to all DiGi prepaid and postpaid customers, the 25 percent ticket promotion is valid until 14 October 2010 while the Adam Lambert contest runs from 17 September – 6 October 2010.

The winner will be notified by phone come 11 October 2010.

Ticket prices for the concert include RM103, RM153, RM193, RM203, RM253 and RM298.