Rebranding coconuts

An enterprising young man from Perak wishes to rebrand and repackage coconuts to attract the younger generation.

His family has produced one of its kind coconut jelly. Joez said his business soars after naming the coconut jelly after Penang. Food bloggers in Penang have raved about the uniqueness of the jelly which made Joez’s Penang Coconut Jelly even more famous.

Video by Chan Lilian, Citizen Journalist