DiGi Telecommunications Sdn Bhd (DiGi) painted Klang Valley yellow yesterday in its event ‘Customer First Day’, celebrating its loyal customers. The event saw 1,500 DiGizens coming together in Great Spirit to connect and engage with customers in an Amazing Race-like challenge as part of the company’s appreciation for its customers continued support.
Chief Executive Officer of DiGi, Henrik Clausen and other management team members were also present at the event, taking part in challenges along side their valued customers. Henrik said, “Customers have always been a priority to DiGi and making them central to our business has become a large part of what we do every day.
He also added that the event is organized to further instill a ‘customer first’ mindset among Digizens. He believes that it’s a shared responsibility in DiGi when it comes to ensuring that DiGi is truly a customer-centric business.
Parallel to DiGi’s Internet for All mission, challenges throughout the event was built almost entirely by the internet. Participants were required to utilize social media apps like as Facebook, Twitter and Instagram to obtain clues so that they can find out what kind of fun tasks they had to carry out as part of the customer engagement activity. This included treating customers to personally hand-delivered coffee, pizzas, flowers and chocolates.
Customers were also gifted with a ‘Thank You’ card offering them a free 1 Month Tablet Plan for 500MB internet access. The fun was also extended to all 21 DiGi stores nationwide, where walk-in customers were treated to goodies and were serenaded to by entertainers and retail staffs.
DiGi is an affiliate of Telenor Group, one of the world’s major providers of mobile communications. ‘Customer First Day’ is part of Telenor’s global exercise to appreciate loyal customers in all of its 13 markets, reaching 150 million customers worldwide. Malaysia was the first market within the Telenor Group to celebrate this special day with the participation of Telenor’s Board of Directors.