Rodney Zachary
The Malaysia Fashion Week (MFW) 2015 got off to a grand start over the weekend at the annual international showcase of the Mercedes Benz STYLO Asia Fashion Week to a host of global guests and media audiences at the Maison De L’Amerique Latine, Paris. Malaysia’s national trade promotion agency MATRADE (Malaysia External Trade Development Corporation) together with Mercedes-Benz Malaysia and Malaysia’s leading fashion event organiser STYLO International unveiled the second MFW.
Eight designers brought runway style through collections that pulsed with sculptural and sharp-edged silhouettes, chic traditional wear and whimsical totes, generating immense interest amongst the invite-only guests. Malaysia’s beloved shoe couturier extraordinaire Datuk Professor Jimmy Choo, who is Honorary Advisor to MFW, was the Guest of Honour.
With a select list of seven Malaysian names and two of Asia’s established fashion stars as part of the Global Launch event it was an ideal platform to promote some of Malaysia’s leading fashion talents, while creating boundless business opportunities for industry players. As part of the launch initiative, an international exhibition took place 20 and 21 September 2015 at the Mercedes-Benz Gallery, situated at the famed Champs-Elysees, complete with an elaborate display of each designer’s brand and collection.
Participating designers were meticulously selected based on their international appeal and their finesse in capturing the Asian essence through their brand and collection.
The MFW team brought in more than 60 top French buyers such as Galerie La Fayette and Printempts to personally meet and discover each one of the nine designers and brands, namely Bon Zainal, Fairuz Ramdan, Illiza Ho, Porosus, Blancheur, Royal Selangor Pewter, Von Jolly Couture together with Ali Charisma (Indonesia) and Avel Bacudio (Philippines).
MFW 2015 happening on 4 to 7 November in Kuala Lumpur will feature the Spring/Summer 2016 collection of over 60 Malaysian designers at its Malaysia Fashion Showcase and over 30 international designers at its Mercedes-Benz STYLO Asia Fashion Week together with an exhibition of over 300 booths of Malaysian and International businesses of fashion apparels, accessories, cosmetics and personal care as well as textile.
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