Grand Opening for 1st Ball Watch Boutique in 1Utama

PETALING JAYA – The brand has presence in over 20 countries with Malaysia being the first concept store to open globally only after China.

(L-R) AWG Fine Watches executive director CH Liow, Callie Liow, Ball Watch deputy general manager Evelyn Wang, Raymond Chu and Chloe Chen at the Ball Watch boutique opening in 1Utama, Petaling Jaya
From left: AWG Fine Watches executive director CH Liow, Callie Liow, Ball Watch deputy general manager Evelyn Wang, Raymond Chu and Chloe Chen cutting the ribbon to mark the official launch of Ball Watch boutique in 1Utama, Petaling Jaya.

 

With the increasing popularity of Ball watches among customers, AWG Fine Watches launched its first new Ball Watch Concept Store in 1Utama Shopping Centre, Petaling Jaya recently.

The boutique officially opened its door on June 27, 2016 at the captivating new retail space occupying about 18sq m at the mall’s new wing (near Maybank), with the store’s interior nominated in black tinted glass – the unique selling point of the brand, Glow In The Dark.

Emceed by Miss World Malaysia 2011 Chloe

Chen, the grand opening was officiated jointly by AWG Fine Watches executive director C H Liow, general manager Raymond Chu, finance director Callie Liow and Ball Watch Malaysia deputy general manager Evelyn Wong, and witnessed by celebrities, corporate allies, VIP customers and guests and members of the media.

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AWG Fine Watches executive director CH Liow receiving a platter of fruits that signify good fortune from the lion
AWG Fine Watches executive director CH Liow receiving a platter of fruits that signify good fortune from the lion.

The grand opening kicked off with a Ball Fashion Show by two male models. A traditional lion dance performance was held to get the lion’s blessing for an abundance of good luck in the year and was followed by the official ribbon cutting marking the official launch.

The Ball Concept Store offers customers a wide range of Ball timepieces. The limited edition Ball Fireman Night Train from the Fireman collection which is limited to only 200 pieces is available in Malaysia now at the concept store for a retail price of RM8,300 per piece and comes with a complimentary leather strap.

Ball is no stranger in the Malaysia market having been introduced to Malaysia nearly 12 years ago. The brand has presence in over 20 countries with Malaysia being the first concept store to open globally only after China.

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Ball models pose with CH Liow
Ball models pose with CH Liow.

 

Evelyn Wong, Chloe Chen and Callie Liow proudly showing off their new Ball watches
From left: Evelyn Wong, Chloe Chen and Callie Liow proudly showing off their new Ball watches.

 

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Thomas Tan

Thomas Tan joined CJMY in 2011. At the second annual conference in Johor Bahru, he received the 'Best Article 2011' Award. To date, he has published over 1,000 articles on community events and various topics.