Thomas Tan
In conjunction with International Coffee Day on 1st October, beverage brand Nescafé kick started its 80th anniversary celebrations with the launch of “Jom Sama-Sama Raikan Hari Kopi Sedunia dengan Nescafé” campaign with roadshow in Sunway Pyramid mall, Petaling Jaya on 1 October 2018.
The first of a series of roadshows at Sunway Pyramid drew large crowd of coffee lovers and shoppers who were challenged to various stage games such as ‘Speed Poetry Challenge’, ‘Spin the Wheel’ and others, as well as sampled a range of Nescafé beverages. The crowd also enjoyed the live performance show.
Nescafé business executive officer Othman Chraibi said Nescafé has successfully captured the hearts and taste buds of generations of Malaysian coffee drinkers.
“Our 80th anniversary is a celebration of Nescafé rich history with Malaysians over the years. Our campaign aims to celebrate and evoke great Nescafé moments.
“We are very proud of the fact that for 80 years, Nescafé has constantly innovated to deliver the best cup of coffee to all Malaysians, in the way they enjoy it most.
“We are constantly innovating, evolving and adapting to remain relevant to our consumers’ changing needs and lifestyles, in a sustainable way,” said Othman.
The other roadshows are in Queensbay Mall, Penang from October 4-7 and in Tebrau City, Johor Bahru from October 25-28.
During the roadshows, customers who purchased Nescafé products worth RM100 and above are entitled to lucky draw to win RM300 AEON voucher. In addition, there are Nescafé premium giveaways and special price promotions on all Nescafé products.
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Jimmy Tan
