eCurve getting makeover, sees brighter days ahead

The eCurve shopping mall in Mutiara Damansara, Petaling Jaya, turned out the lights for the last time on 31 March 2021 after 14 eventful years.

The mall’s “lights off” ceremony, witnessed by loyal shoppers, tenants, employees and friends of the mall, was held to mark the start of a fresh beginning for eCurve.

The mall will be undergoing redevelopment to return as a brand-new captivating landmark breathing new life into Mutiara Damansara.

The urban rejuvenation of eCurve by Boustead Properties, which operates the mall through its subsidiary Damansara Entertainment Centre, is time to adapt to changing retail culture.

Boustead Properties, senior general manager for property management and investment, Jazmi Kamarudin, said the special occasion is a walk down memory lane.

“This an opportunity to officially usher in a new beginning for eCurve as we look forward to the creation of a prominent new landmark that will inject greater livability into Mutiara Damansara,” he added.

Jazmi said the management had taken measures to ensure seamless, uninterrupted connectivity between the Curve, the well-occupied commercial offices and the MRT Surian Station.

There will be a well-lit pedestrian access tunnel for public use.

“We have also taken proactive steps to engage with current tenants and to relocate selected ones to the Curve to bring shoppers the same joy and experience that are synonymous with the brand,” added Jazmi.

The redevelopment of eCurve will see new exciting features complementing the Curve, located next door, which will continue operating as the leading neighbourhood shopping mall in Mutiara Damansara.