Mr D.I.Y, Touch ’n Go announce strategic collaboration

MR. D.I.Y. Group (M) Berhad and Touch ‘n Go Group to enhance customer experience through a strategic collaboration initiative.

In a joint statement, the companies announced that the collaboration will be rolled out in stages for customers across their on-line and off-line channels.

MR D.I.Y chief executive officer Adrian Ong said the company is constantly looking for innovative ways to make MR D.I.Y. accessible nationwide.

“This partnership with Touch ‘n Go is a major step in making shopping at MR D.I.Y. cashless and rewarding. More importantly, the move makes shopping at MR D.I.Y. even more convenient by taking our promise of “Always Low Prices” right into the screens and devices of customers.

“This is a major milestone in our aim of becoming the nation’s preferred retailer, and we thank the Touch ‘n Go team for making it happen,” he added.

The initiative which will be launched in the third quarter of this year will give access to 16 million Touch ‘n Go eWallet users to browse Mr DIY’s catalogue and make purchases.

MR D.I.Y’s customers who pay using Touch ‘n Go eWallet in-store or on-line will enjoy attractive promotions and discounts as part of an enhanced loyalty offer.

Shoppers can already top up their Touch ‘n Go cards at all MR D.I.Y. stores as well as use their eWallet to make payments for purchases via the website www.mrdiy.com.my.

Several personalisation initiatives will be introduced in the near future, that will see Touch ‘n Go eWallet users access tailor-made offerings from MR DIY’s.

Touch ‘n Go Group group chief executive officer Effendy Shahul Hamid said winning today’s business environment requires forging strong partnerships with like-minded brands in order to deliver clear value propositions to customers.

“Touch ‘n Go and MR D.I.Y. are iconic home-grown brands with a strong view of being hyper customer centric; with an unending focus on delivering superior value across the customer experience chain,” he said.

The collaboration between Touch ‘n Go Group and MR D.I.Y. will also apply to MR D.I.Y’s spin-off stores of MR DOLLAR and MR TOY.