UNM partners with SAS Malaysia to bridge the digital gap

University of Nottingham Malaysia (UNM), through its Nottingham University Business School (NUBS), is strengthening its relationship with data analytics solutions provider, SAS Institute Malaysia, to bridge the digital gap created by an insufficient pool of data experts in Malaysia.

UNM signatory, Interim Provost and CEO, Professor Sarah Metcalfe, describes the partnership as an exciting one.

“UNM has worked closely with SAS for nearly 16 years. We are initiating this partnership today to strive for a more digitally advanced future. This collaboration falls in line with the Malaysia Digital Economy Cooperation’s (MDEC) mission to boost digital-based learning, to develop innovators of tomorrow. We hope to produce competitive graduates who can, in turn, further innovation and the development of Malaysia.” Professor Sarah said.

The integration of digital-based learning in classrooms is crucial to prepare the students of today for the ever changing and competitive job market. As the tech industry is taking the world by storm with cryptocurrency, artificial intelligence, NFTs (non-fungible token) and big data at the forefront, employers are also looking for more specialised skills.

SAS Institute Managing Director of Malaysia, Cheam Inn Tat, who signed on behalf of SAS shared, “With the demand for skilled analytics talent continuing to outpace supply in Malaysia, we recognise the importance of bridging this talent gap.”

“Companies across sectors including financial and government need analytics talent as they move towards digitalisation. SAS is committed to growing the next generation of analytics experts and connecting employers with the talent they need.”

“We are excited about our partnership with UNM and are confident graduates will have a competitive advantage with the SAS certification,” Cheam concluded.

Through this partnership, University of Nottingham Malaysia (UNM) will also gain access to SAS Malaysia’s Joint Academic Specialisation Program for its Nottingham University Business School (NUBS) programmes, Bachelor of Science (Hons) Finance, Accounting and Management and Bachelor of Science (Hons) Business Economics and Finance.

The Joint Academic Specialisation will provide students and educators exposure to SAS’ solutions for a more engaging educational experience.