Beauty pageant organiser Miss Universe Malaysia Organization (MUMO) together with NFT Pangolin has launched its own non-fungible token (NFT) collections.
The collaboration will see the creation of a series of NFT collectibles, also known as the MUMO NFTs will be minted on NFT Pangolin.
NFT Pangolin is a global NFT marketplace powered by Zetrix, a layer-1 public blockchain technology that facilitates smart contracts and delivers privacy, security, and scalability.
The launching was unveiled in conjunction with MUMO’s recent announcement of the Top 15 finalists who will compete in the Miss Universe Malaysia 2022.
MUMO national director Datin Elaine Daly said this collaboration was the organization’s way to fulfill its vision of revolutionizing pageants in Malaysia.
“With the whole world rapidly adapting to digital transformation, this is MUMO’s cue to join in and ride on the trend as well. By introducing and incorporating the concept of NFTs into the pageant, our latest move holds immense potential for not only the finalists, but for our audience and partners as well,” Datin Elaine said at a press conference held at Vogue Lounge, Kuala Lumpur.
NFT Pangolin (SEA) business development director Mohamad Johan Nasir said they are excited to work together with MUMO to introduce NFTs to the pageantry.
“We are also happy that the MUMO NFTs would spread the awareness of certain causes and can be used to infuse the positive message of women empowerment in society via all the conscious contestants,” Nasir said.
The MUMO NFTs will give fans an opportunity to own unique digital collectibles from the Miss Universe Malaysia 2022 pageant which includes various collections with different utilities.
The Universe Collection features the 15 finalists in celestial designs with a price range of 1-2 ZTX, which is about RM20, and has a voting mechanism connected to the pageant’s final competition.
The finalists will automatically earn additional voting points depending on the popularity of their NFTs and will obtain the wildcard to bypass the elimination round.
There will also be the Competition Collection, which has limited-edition video NFTs of each contestant that is available through auction only.
The highest bids for the NFTs will boost the finalist’s votes and contribute to higher points. Moreover, a new competition category and special subsidiary title, “Miss NFT”, has been created and will be presented to the finalist with the most popular NFT.
MUMO would be introducing future rewards and incentives for MUMO NFTs owners who can expect to enjoy privileges from the premier jeweller Habib and receive exclusive invites to events, including a meet-and-greet with the beauty queens.
Additionally, NFT Pangolin and MUMO are also partnering with 8SIAN to design an exclusive, limited-edition collection after the crowning of the new Queen.
8SIAN has previously created an NFT collection in the Web3 space to celebrate the diverse Asian heritage and culture with 8,888 bespoke artworks incorporating the unique characteristics and traits of Asian women.