- WHO IS BEHIND THE CAMPAIGN
The Estee Lauder Companies’ Breast Cancer Awareness Campaign is one of the main philanthropic commitments undertaken by The Estee Lauder Companies Inc. (ELC Inc.). ELC Inc. is the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The companies products are sold in over 140 countries and territories under the following brand names:- Aramis, American Beauty, BeautyBank, Bobbi Brown, Bumble and Bumble, Clinique, Coach, Darphin, Donna Karan, Daisy Fuentes, Estée Lauder, Flirt!, Good Skin, Grassroots Research Labs, Jo Malone, Kiton, La Mer, Lab Series Skincare for Men, Micheal Kors, Missoni, Ojon, Origins, Prescriptives, Sean John, Tommy Hilfiger and Tom Ford.
- WHAT IS ESTEE LAUDER COMPANIES’ BREAST CANCER AWARENESS CAMPAIGN
October 1992, Evelyn Lauder, Senior Corporate VP Estee Lauder Companies, and Alexander Penney then editor of Self magazine developed the pink ribbon which has become the worldwide symbol of breast health. With her simple but powerful objective to “Win the Fight on Breast Cancer”, much has been done and achieved by Evelyn in her efforts to raise awareness and funds that now spans across more than 140 countries worldwide.
The Estee Lauder Companies’ Breast Cancer Awareness Campaign presently extends over 70 countries and represents the most significant and influential campaign ever instituted to educate women worldwide about the need for early detection and treatment of breast cancer.
- WHAT IS NEW IN 2010 ?
- MRS. EVELYN H. LAUDER’S CALL-TO-ACTION FOR THE ESTEE LAUDER COMPANIES’ 2010 BREAST CANCER AWARENESS CAMPAGIN:
- “CONNECT. COMMUNICATE. CONQUER.
- PREVENT BREAST CANCER ONE WOMAN AT A TIME.
- THE PINK RIBBON. WEAR IT. SHARE IT.”
The Estee Lauder Companies is trilled to announce the launch of a new global 2010 Breast cancer Awareness (BCA) Campaign, “ Connect. Communicate. Conquer. Prevent Breast Cancer One Woman At A Time. The Pink Ribbon. Wear It. Share it.” That updates the mission set in motion by Mrs. Evelyn H. Lauder, Senior Corporate Vice President of The Estee Lauder Companies, when she co-created the Pink Ribbon and launched the Breast Cancer Awareness Campaign in 1992.
This year, the provocative and inspiring campaign was conceived by James Gager, Senior President, Creative Director of M.A.C. The ad image was shot by world-renowned photographer Michael Thompson
This year’s BCA Campaign theme draws its inspiration from Mrs. Lauder’s heritage which dates way back to 1946 when Mrs. Lauder’s “High-Touch” method of reaching consumers “Telephone, Telegraph, Tell-A-Woman.”. Mrs. Evelyn Lauder’s approach to conquering breast cancer reinterprets this powerful message for today’s modern and fast-paced culture by encouraging women and men to CONNECT with everyone they
know and COMMUNICATE the importance of breast health and early detection. Indeed, this is Mrs. Evelyn Lauder’s call-to-action to CONQUER this disease once and for all.
“When I launched The Estee Lauder Companies’ Breast Cancer Awareness Campaign in 1992, breast cancer was only spoken about in whispers”, says Mrs. Lauder.” 18 years later, countless survivors, supporters, politicians and celebrities have joined us in our mission. Major strides have been made, though we still have a long way to go. We continue to make a real difference, and through our combined efforts of raising awareness and raising funds for research, breast cancer will become a distant memory.”
In 2000, Mrs. Evelyn Lauder and the Estee Lauder Companies launched the annual Global Landmarks Illumination Initiative where historic landmarks are bathed in pink during the month of October to focus global attention towards this issue. Today, each year, hundreds of prominent landmarks in more than 40 countries across the world participate, including famous sites such as The Empire State Building, Niagara Falls, The Leaning Tower of Pisa, the Taipei 101 Building and Malaysia’s very own KL Tower.
- THE ESTEE LAUDER GROUP OF COMPANIES IN MALAYSIA
- ENTER THE 14TH YEAR OF THEIR PHILANTHROPIC DRIVE TO FIGHT BREAST CANCER IN MALAYSIA.
The Estee Lauder Group of Companies Malaysia has been an active participant behind the Campaign since 1997, with the main objective of promoting early detection of breast cancer saving lives. In the past 13 years, Estee Lauder Companies Malaysia had distributed more than 550,000 Breast Self Examination instructional cards and Pink Ribbons and had donated RM1.6 million to this cause, initially solely to the Breast Cancer Welfare Association, then later to include The College of Radiology Malaysia, The National Cancer Society Malaysia and most recently, The Cancer Research Initiatives Foundation.
Our donations helped support these non-governments, non-profit organizations in their cause of fighting breast cancer in the following ways:
Breast Cancer Welfare Association – A support group of breast cancer survivors, family members of breast cancer patients, related professionals and interested persons who are well trained and experienced in offering psychosocial support to breast cancer patients and their families before, during and after treatment. www.bcwa.org.my
The National Cancer Society – A non-government and non-profit organization whose services include a Cancer Treatment Center, a Women’s Cancer Detection & Breast Clinic and a Wellness and Resource Center. Our breast cancer charity proceeds provide free or subsidized mammogram screenings for the underprivileged through this organization. www.cancer.org.my
College of Radiology Malaysia – A non-profit professional body that serves to advance the science of radiology/biomedical imaging/clinical oncology medical through the adoption of newer proven technologies and treatment modalities, education and through supporting, facilitating and promoting research. Our donations help this organization provide free or subsidized mammogram screenings for the underprivileged especially in the East Coast. www.radiologymalaysia.org
The Cancer Research Initiatives Foundation – The first independent cancer research unit to be established in Malaysia to conduct fundamental and pioneering research on cancers prevalent in our country. www.carif.com.my
- 2010 A PINK CHARITY EVENING WITH FRANCES YIP
- DATE : 29TH OCTOBER 2010
The Estee Lauder Companies Breast Cancer Awareness Campaign for the year culminates with A Pink Charity Evening with Frances Yip. Frances, an international Cantopop singer from Hong Kong, is famous for many Hong Kong TVB series theme songs is conducting her solo charity concert to end our campaign with a bang – the total value of the tickets sold will be channeled to the BCA Campaign Fund.
This legendary singer has performed in more than 30 countries on 5 continents, being equally at home singing Chinese opera or popular English ballads. She has been called “vibrant and exciting”, “sheer professionalism” , “simply the best’ and “A majestic voice talent” by her critics and fans alike. Frances is no doubt Asia’s leading lady of song.
A breast cancer survivor herself, Frances involvement in this concert is intentional, advocating Early Detection of Breast Cancer Saves Lives.
The night was highly anticipated by more than 3,000 strong supporters. Mr. Loo Kai Nan (Managing Director of the Estee Lauder Companies) started the ball rolling by presenting a RM550,000 cheque to 4 charitable organizations that the Estee Lauder Breast Awareness Campaign Fund is supporting: BCWA (Breast Cancer Welfare Association), CARIF (Cancer Research Initiatives Foundation), College of Radiology and NSCM (National Cancer Society Malaysia). The sum was raised from the various activities that were held in October via the sales of limited edition pink merchandises, donations boxes at the Mall road shows, Charity Golf Competition and Frances Yip’s concert ticket sales.
Frances’s vast repertoire of songs that night includes English songs ( Over the Rainbow, You Don’t Have To Say You Love Me, Where Are The Boys, Memory, Now and Forever), Cantonese and Mandarin songs ( Happy Everything, Muk Lan Fa, Bu Liao Qing) and even some Bahasa songs ( Oh Di-mana and Widuri). But nothing beats the moment when the orchestra played the familiar tune of The Bund from the hit series starring Chow Yun-Fat that propel the full house audiences to erupt into thunderous applause.
In between songs, Frances recounted her experience of being diagnosed with stage one breast cancer in 1996. “ It was very scary at the time”, she said adding that it was fortunate that the cancer was detected early and she did not have to lose a breast in the course of treatment. She has remained cancer-free for the past 14 years. She reiterated, “it is of up most important to do regular self-examination. Seek medical help if you detect anything in your breast.”
Towards the end of the two-hour show, Frances dedicated Richard Marx’s Now and Forever to her British husband of 29 years, David Lomax who was among the audience which brought tears to some of the ladies attending the concert that night. It was indeed a night to be remembered!
CJMY
Shufiyan Shukur
Admin
