The newly opened CHAGEE Express employs AI technology

Malaysia’s coveted premium tea beverage brand, CHAGEE, launched its new concept store – CHAGEE Express, at The Sphere, Bangsar South.

The launch of CHAGEE Express establishes a modernized tea-drinking experience for customers in fast-paced environments, which is in line with their tagline, “Premium Tea On The Go”.

To introduce a new level of convenience and efficiency to meet customers’ needs, the all-new concept store works towards bringing its signature tea drinks to customers who are constantly on the go, whether due to their busy work schedules or hectic lifestyles.

The design of the CHAGEE Express concept store is to serve customers at a significantly shorter waiting time. Customers at CHAGEE Express can purchase and receive their favourite drinks much more quickly without compromising quality and standards.

This is made possible through tremendous technological research and development (R&D) efforts, including modern machinery and Artificial Intelligence (AI).

One of the latest technologies acquired by CHAGEE Express is the Semi-Automated Production Machine which assists workers in accelerating the typical drink-making process. The new technology at CHAGEE Express will aid in minimizing human error and maximizing efficiency during the preparation process, which shortens the duration of preparing a drink.

Further adding to its commitment to ensuring a speedy service, CHAGEE Express stores will only offer three main drink categories – fresh milk tea, premium pure tea and cold brew series.
Other drinks requiring more preparation time are excluded in this regard.

The concept store will operate in bustling locations with high foot traffic, such as business parks, public transportation transits, and even certain shopping centres, which will benefit the diligent customers in those areas.

CHAGEE Express’ main objective is to conveniently bring these busy people closer to their favourite tea drink at any time of the day.

CHAGEE Malaysia CEO Jack Chong said they consistently carry out R&D initiatives to adopt new technology into our current processes to enhance our latest innovations, such as this CHAGEE Express store.

“We put additional concentration on the fundamentals of the drink-making procedure – from the preparation to tea brewing and other important steps to ensure that we can match the quickened service with high-quality drinks.

“At CHAGEE, we strive to maintain the overall tea-drinking experience that our customers love. I look forward to employing more innovative initiatives shortly further to escalate our products and services for our beloved fans.”

Fans of CHAGEE can expect more CHAGEE Express outlet locations this year, including:

● Intermark Mall, Kuala Lumpur
● The Curve, Petaling Jaya
● Main Place Mall, Subang Jaya
● MyTOWN, Kuala Lumpur
● Paradigm Mall, Petaling Jaya
● JB City Square, Johor Bahru