Marcel Simok
GoPro, the trailblazing global leader in action cameras, has again teamed up with Tourism Malaysia for yet another exemplary initiative to promote Malaysia’s “land beneath the wind” – Sabah, to the world.
The recently concluded GoPro APAC Camp saw the two entities working together to celebrate the launch of the all-new GoPro HERO11 Black with the best content creators across the GoPro community in Asia Pacific.
Held in collaboration with the Sabah Tourism Board as its Destination Partner, the 6-Day/5-Night GoPro APAC Camp was attended by 19 GoPro creators from all across the Asia Pacific, including Malaysia, Thailand, Philippines, Australia, Indonesia, India, Taiwan, South Korea and Singapore.
These content creators were also among the first in the world to fully utilise and showcase HERO11 Black’s capabilities to a global audience.
“Through the APAC camp, GoPro sought to inspire these creators to come up with a myriad of fascinating and extraordinary content while promoting Malaysia through the lens of their GoPro.
“We are truly grateful to Tourism Malaysia and the Sabah Tourism Board for embarking on this wonderful and synergetic journey with us.
“We are certain that this partnership will inspire GoPro consumers worldwide to rediscover what makes Malaysia Truly Asia,” said the Vice President of Global Marketing and Communications at GoPro, Rick Loughery.
Throughout the GoPro APAC Camp, the 19 creators got to see and experience some of Sabah’s “hidden gems”, with a focus on ecotourism, gastronomy, marine life, art and culture.
Among others, these included visiting Mantanani Island, teeming with the most abundant and diverse marine life; living like the locals at a homestay; experiencing the lifestyles and culture of Sabah’s ethnic groups at the Mari-Mari Cultural Village, and exploring the best scenic vistas in Kota Belud and Ranau.
“The attractions highlighted during this initiative align with Tourism Malaysia’s new focus on promoting Malaysia as the most recognisable top-of-mind ecotourism destination of the world.
“Known for unmatched hospitality, unique gastronomy and intertwined cultures, Malaysia is also the perfect place for wanderlusts seeking adventure while discovering some of the most unique gifts of Mother Nature, which the GoPro content creators have clearly shown,” said the Director-General of Tourism Malaysia Dato’ Haji Zainuddin Abdul Wahab.
“I believe this collaboration will contribute towards achieving Malaysia’s target of 9.2 million international tourist arrivals in 2022 and 15 million arrivals in 2023. Countries within the Asia Pacific have been and will remain in Malaysia’s Top 20 for international arrivals,” he added.
The GoPro APAC Camp has undeniably allowed participants to create some remarkable content, which will feature on their respective social media channels, reaching out to their followers worldwide. Meanwhile, the content will be shared across GoPro’s social media accounts across the Asia Pacific region and Tourism Malaysia’s social media account.
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