KORITE and Kaimirra Tutan announce partnership

Two iconic Canadian brands, KORITE and Kaimirra Tutan, held a signing ceremony today celebrating a joint partnership which will appoint Kaimirra Tutan as the exclusive distributor of KORITE jewellery, ammolite and Canadian ammonites for countries in Asia such as Malaysia, Singapore, Thailand, and Vietnam, as well as Taiwan and Korea.

“Today is an important milestone for KORITE. As KORITE looks to further expand into Asia, Kaimirra Tutan gives us the ability to reach consumers through their retail stores, ecommerce and wholesale opportunities,” said David Lui, CEO, KORITE.

KORITE will be the official supplier of KORITE’s luxurious lines of jewellery and will also supply ammolite gemstones for Kaimirra Tutan’s exclusive jewellery collections.

“This partnership not only allows us to work with another Canadian company, but it is also an essential element of our future growth and we couldn’t be more excited.” David added.

Since 1979, KORITE has set the global standard for ammolite gemstones and jewellery. As an industry leading Canadian jewellery brand inspiring the world with the rarity and beauty of Canada’s gemstone.

This new partnership will give consumers in Asia access to KORITE’s ammolite, a 71-million-year-old gemstone. This unique gemstone only comes from the fossilization of Ammonite Cephalopods, which are found around the world yet, only in the Bearpaw Formation of Southern Alberta did they mineralize and become a rare and colourful gemstone.  

“KORITE was a natural choice for us as they have set the global standard for Ammolite jewellery, gemstones over the past 40 years,” said Addison Foo, Co-founder and Executive Director of Kaimirra Tutan.

First launched in 2010, Kaimirra Tutan is a luxury jewellery brand based in Toronto, Canada. The brand launched its flagship boutique in Midvalley Megamall, Kuala Lumpur in 2022, showcasing meticulously handcrafted pieces that feature rare Ammolite gems, high quality gold, and various precious gems.

“As we continue to expand and grow in Asia, we know our partnership with KORITE will allow us to bring the finer things in life to consumers through the world’s only multi-coloured, organic gemstone.” Addison added.

Ammolite is the last of the gemstones accepted by the World Jewellery Confederation in the past 300 years and amongst the rarest, placing it alongside its peers Opal, Ruby, Sapphire and Emerald. Most recently, the Province of Alberta declared ammolite as the official gemstone of Alberta.