SEA’s largest furniture event is back

Malaysian International Furniture Fair (MIFF), Southeast Asia’s largest B2B furniture trade show, will see a strong turnout of exhibitors as the number confirmed exceeds 500 and continues to grow.

Due to increased demand for the event, more than 600 exhibitors are expected to participate on the exhibition floor at the World Trade Centre Kuala Lumpur (WTCKL) and Malaysia International Trade & Exhibition Center (MITEC) from March 1-4.

The show, organised by Informa Markets, has drawn Malaysia’s industry heavyweights as well as other Asian producers from mainland China, India, Indonesia, Singapore, Thailand, and Vietnam, as well as pavilions from Taiwan, Japan, and South Korea.

Since 1995, MIFF has been the largest and leading export-oriented furniture trade show in Southeast Asia, serving as a one-stop platform for a larger community of 20,000+ buyers from 140 countries. To date, thousands of buyers from 116 countries and regions have registered for the event, all eager to reconnect with suppliers at Asia’s first furniture event of the year.

“We are extremely delighted that MIFF is now back to pre-pandemic scale. After the uncertainties of the past few years, the show boosts the growth of the global industry and trade. MIFF offers an incredible range of opportunities for our customers to grow their business and gain visibility among buyers all over the world. We welcome Furniture China and the brands it brings to add value to the exhibit floor and enhance the overall experience for our customers.” Ms Kelie Lim, General Manager of MIFF said.

The reopening of China’s border will bring over 200 companies from various cities, as well as the debut of Furniture China @Malaysia Show in MIFF for its first ever edition outside Shanghai.

The plethora of returning and first-time exhibitors showcasing new products and services solidifies MIFF’s position as the region’s furniture capital, supporting the entire supply chain and providing more opportunities to exhibitors aiming for the global market.

“MIFF is a unique partner for Furniture China. It is a match of two dynamic partners to leverage our combined strengths and deliver more benefits to global furniture retail and advance the industry even further. MIFF has demonstrated its relevance to the industry and we see huge potential for a long-term relationship.” Ms Stella Zhong, Deputy General Manager of Informa Markets Sinoexpo said.

The expo, which serves as a pillar for Malaysian furniture exports, features one of the largest Made-in-Malaysia collections of solid wood and office furnishings in Southeast Asia, as well as segments such as the designRena gallery of top Malaysian manufacturers and Muar Hall.

Malaysian companies leading the list include Poh Huat, Ecomate, Favourite Design, SWS, Wegmans, Ivorie, Merryfair, Step Furniture, WA Furniture, Inception, and Lifestyle International.

“MIFF is a pivotal platform for Malaysia’s furniture exports. It offers valuable opportunities to Malaysian manufacturers especially SMEs to become exporters in a cost-effective way because there are quality buyers from so many countries in one single show. As a strategic partner of MIFF since 2012, MFA congratulates MIFF on such a strong comeback after a tough pandemic period.” Mr Steve Ong, President of Muar Furniture Association (MFA) said.

Catch Malaysia’s export-ready young designers at the xOrdinary Showcase, which will focus on eco-friendly lifestyle products inspired by Malaysia’s multi-cultural roots.

The xOrdinary Showcase, now in its second year, will be curated by Lim Bo Qiang, a previous MIFF Furniture Design Competition winner who has appeared in SaloneSatellite, the world-renowned Salone del Mobile Milano furniture show’s young designer event.

Buyers can pre-register for free admission before Feb 15 and take advantage of early bird hotel discounts by visiting the show website. Visit www.miff.com.my to learn more of exhibitors, products, exclusive hotel rates and free shuttle service between venues and official hotels.