AdminPROVITAL Immuna Plus, a scientifically formulated functional milk that bolsters the immune health of adults over 40, has partnered with the Malaysian Society of Allergy and Immunology (MSAI) with the purpose of embracing healthy ageing.
The partnership was revealed during the 22nd MSAI Congress 2023, which was held to strengthen healthcare professionals’ knowledge in the adoption of preventive care through nutrition intervention.
Themed “Strengthening Your Core Knowledge in Allergy & Immunology”, the congress brought together some of the most prominent healthcare experts and industry leaders in the field of allergy and immunology. Among them, Mead Johnson Nutrition’s Provital Immuna Plus stood out as an innovative functional milk that could change the way we approach preventive care.
Supporting Medical Education
The experts highlighted the high malnutrition risk (23.5%) among the Malaysian elderly and the importance of functional food as adjunct therapy of modern medicine, especially among adults who do not obtain adequate nutrition from routine food. One powerful way to do this is by choosing Provital Immuna Plus with triple immunity protection from yeast beta-glucan, selenium, and vitamin C.
Maintaining a strong immune system is crucial for individuals over 40 to protect against chronic health conditions such as diabetes, heart disease, and cancer. A weakened immunity can increase the risk of infections and disease complications.
In line with their tagline this year, ‘Gain More with Provital’, Provital Immuna Plus hope Malaysian adults could gain more health benefits from its unique nutrients that support immunity and high calcium and protein content that supports physical strength as well.
“Maintaining good nutritional status is essential to reducing the risk of infections, especially as we age, and our immunity weakens. Malnutrition is a pervasive problem among the elderly, with many lacking key micronutrients that are essential for maintaining muscle strength and overall wellness. This, in turn, increases their risk of developing chronic diseases and other health complications as they age.
At Mead Johnson Nutrition, we are committed to promoting and advancing preventive care and public health, and that is why we developed Provital Immuna Plus, a scientifically formulated nutritious milk with a unique blend of Yeast-Beta Glucan, Selenium & Vitamin C that supports the immune system as we age. It is also formulated with high calcium and protein to support the declining bone density as we age.
We are proud to be part of this critical mission and will continue to provide essential nutritional support to those who need it most,” said Ms Wong Choy Yee, Marketing Director – Nutrition Division of Malaysia, Singapore & Vietnam, Mead Johnson Nutrition.
Evidence-Based Immunity
Clinical data highlights the efficacy of yeast beta-glucan in supporting healthy ageing. Nine out of ten participants reported no colds or sore throat symptoms after 12 weeks. A local clinical trial is underway to further verify its effectiveness.
As the Dean of the Faculty of Health Sciences at the University Kebangsaan Malaysia (UKM), and Founder of Center for Healthy Ageing & Wellness (H-CARE), Professor Dr Suzana Shahar is a healthcare leader who understands the challenges of nutrition and immune health faced by older adults. She advocates for a shift in the industry’s mindset to recognise the crucial role of nutrition in preventive care and embrace innovative solutions for immunosenescence, which causes a gradual decline of the immune system by 50% starting at age 40.
With her interest and expertise in epidemiology of ageing and nutrition, Professor Dr Suzana has embarked on a local clinical study on PROVITAL Immuna Plus for scientific evidence on the value of functional milk enriched with yeast beta-glucan to provide healthier option as preventive strategy towards healthy ageing.
“We are committed to advancing the science of nutrition and preventive care, and we believe that functional milk has a vital role to play in supporting healthy ageing and improving the lives of older adults everywhere.” Professor Dr Suzana said.
The 1st Innovator in Immunity
Provital Immuna Plus stands out as the first innovator in adult milk with its scientifically formulated ingredients and delicious vanilla flavour. This nutritious milk is designed for daily consumption, making it easy and convenient for individuals to maintain their immune health.
By harnessing the properties of yeast beta-glucan to activate immune responses and defend against infections and colds, along with the added benefits of selenium to regulate the body’s immune functions and vitamin C to strengthen the immune system, Provital Immuna Plus provides support for immune health.
High in calcium and protein, it helps promote the strong development of bones and muscles. With 204mg of yeast beta-glucan per two servings, Provital Immuna Plus packs a powerful punch of immune-boosting nutrition. Its innovative formulation and daily convenience make it the perfect choice for those seeking to take control of their immune health.
Driving awareness on the significance of immunity and nutrition
Through its partnership with MSAI, Provital Immuna Plus is dedicated to bridging the gap between awareness and behavioural change by educating healthcare professionals on the importance of nutrition intervention for their patients.
To support this mission, Provital Immuna Plus presented a mock cheque worth RM20k to MSAI, highlighting the crucial role of medical education in driving awareness of the significance of immunity and nutrition for the community. This initiative represents a crucial step towards fostering a culture of preventive care and empowering individuals to take control of their immune health.
Dr Kent Woo, President of the Malaysian Society of Allergy and Immunology (MSAI) is a passionate advocate for advancing public health and empowering healthcare professionals with the latest science and strategies for immune diseases. He and his team are establishing a dedicated immunology school to serve as a beacon of excellence and innovation.
“Nutritious food should be considered as medicine for our body, enabling us to maintain optimal health. We strongly endorse the scientifically backed Immunity Calculator by Provital Immuna Plus, which allows individuals to self-assess their immune health and take action to enhance their well-being. With this innovative approach to preventive care and public health, we can build a brighter, healthier future for ourselves and our communities.” said Dr Kent.
Available in convenient sizes of 480g and 960g, Provital Immuna Plus can be purchased nationwide at leading hypermarkets, Chinese Medical Halls, pharmacies, and e-commerce stores making it accessible and convenient for everyone.
To find out more on Provital Immuna Plus and the Immunity Calculator, please visit www.provital.com.my or Facebook page (Provital Malaysia).
Jimmy Tan
