AdminMYDIN Tunjong in Kota Bharu recently played host to the largest “Jom Makan Thai food” festival in Kelantan from 4th to 7th May 2023. The event, jointly organized by the Royal Thai Consulate-General in Kota Bharu, the Department of International Trade Promotion, the Ministry of Commerce of Thailand (DITP Malaysia), and MYDIN, aimed to showcase the best of Thailand.
Delicious and authentic Halal Thai food and beverages, Thai handicrafts and accessories, and magnificent Thai cultural performances were all on display. More than 240 selections of newly launched Halal Thai food and beverages were brought in specifically for the event.
Strengthening the demand for Thai food and beverages
One of the goals of the “Jom Makan Thai Food” festival was to strengthen the customer base of Thai food and beverages, handicrafts, and accessories on the East Coast of Malaysia. The event was inaugurated by Mejar (B) Dato’ Haji Md. Anizam Bin Abdul Rahman, Chairperson of the Kelantan State Community Unity, Culture, Heritage and Tourism Committee.
Marisa Indramangala, Acting Consul – General of Thailand to Kota Bahru, expressed her appreciation to Ustaz Dato’ Haji Ahmad bin Yakob, Chief Minister of Kelantan, and Mejar (B) Dato’ Haji Md. Anizam Bin Abdul Rahman, Chairman of the Community Unity, Culture, Heritage and Tourism Committee, for supporting the Royal Thai Consulate-General in organizing this special event.
The festival aimed to not only bring the flavours of Thai cuisine closer to people in Kelantan to taste but also serve as a cultural bridge to bond Thai and Malaysian peoples together.
Mydin Kota Bahru: Creating a cultural bridge bonding
According to the Director of DITP Malaysia, Worawan Wanwil, “This event is the largest “Jom Makan Thai Food” festival in Kota Bharu. I am very happy to see the overwhelming acceptance of Thai Food, especially Halal Thai food, in Malaysia.
More varieties will be imported from time to time, and DITP will provide all the support needed by Malaysian distributors. This collaboration between DITP and MYDIN, one of Malaysia’s largest retail chains, is indeed an honour.”
MYDIN Managing Director, Datuk Wira (Dr) Haji Ameer Ali Mydin, expressed his delight at the collaboration with DITP Malaysia, and the opportunity to provide the public with various Halal Thai food choices through this unique festival at MYDIN.
Creating harmonic gatherings through Thai cuisine
“Strategically, Thai gastronomy has always been the attraction to pull the crowd. Through this collaboration, I hope we can collectively bring people from various races to a harmonic gathering while enjoying the authentic Thai cuisines. We hope this collaboration will lead to future collaborations on extending this festival to other MYDIN outlets,” Ameer Ali said.
The Jom Makan Thai Food Festival at MYDIN Tunjong in Kota Bharu proved to be a resounding success, with many visitors relishing the delicious Thai cuisine, purchasing Thai handicrafts and accessories, and enjoying the Thai cultural performances.
The event not only helped to strengthen the customer base of Thai food and beverages in East Coast Malaysia but also created a cultural bond between the Thai and Malaysian peoples.
Overall, the collaboration between DITP Malaysia and MYDIN was a testament to the importance of cross-border cultural exchanges and how they can bring people together. The success of the Jom Makan Thai Food
CJMY
Shufiyan Shukur
