Wonda Coffee and FAM partners for Harimau Malaya

In an effort to promote national pride and unity while empowering Harimau Malaya to achieve international recognition, Wonda Coffee Malaysia has formed a significant partnership with the Football Association Malaysia (FAM). As the first coffee brand in Malaysia to collaborate with Harimau Malaya, this partnership aims to inspire support from the nation and propel the team towards competing at the FIFA World Cup.

With a history of actively promoting football-focused efforts, Wonda has taken a significant step towards fostering unity among Malaysian football fans by partnering with FAM. The collaboration also aims to elevate the Malaysian national football squad on the international stage, inspiring young footballers and uniting Malaysians under a common interest.

Partnership Announcement Boosts Harimau Malaya’s Preparations

The partnership between Wonda Coffee and FAM was officially announced ahead of the friendly match between Malaysia and Solomon Islands at the Sultan Mizan Zainal Abidin Stadium in Terengganu. With Malaysia’s victory of 4:1, the collaboration is expected to further boost the preparations of the Harimau Malaya squad for the 2023 Asian Cup, marking the first time Malaysia qualifies based on merit in 43 years.

Santharuban T. Sundram, Etika’s Chief Executive Officer, expressed enthusiasm for the partnership, believing in the power of dreams and the potential for a football revolution in Malaysia. The collaboration aims to unite communities and support the national team’s aspirations of competing at the FIFA World Cup, while also fueling the spirit of the Harimau Malaya squad to create significant milestones in national football history.

FAM’s President, Datuk Haji Hamidin Haji Mohd Amin, expressed excitement about the partnership, marking the beginning of a new era for Malaysian football. By nurturing a strong love for the game among Malaysians, FAM aims to build a robust football ecosystem and motivate the country to dream big and achieve greatness together.

Fan Engagement and Promotional Initiatives

The partnership between Wonda Coffee and FAM will encompass various activities, including fan engagement programs, exclusive meet-and-greet sessions with national team players, promotional campaigns, and other initiatives. These efforts aim to deepen the connection between the national team and its passionate fan base, uniting coffee enthusiasts and football fans alike.

By uniting their strengths, Wonda Coffee and FAM seek to harness the power of unity and passion, bringing Malaysians closer than ever before to their national football team and strengthening the bond between the two.