AdminCarlsberg Smooth Draught’s renowned campaign, Real Spicy, Real Smooth, makes a grand comeback, promising an unparalleled voyage into the realm of flavors and experiences. With an unwavering commitment to delivering indelible exBEERiences, Carlsberg Smooth Draught embarks on a fresh culinary odyssey, thoughtfully curated to seamlessly merge the intense allure of fiery delicacies with the velvety smoothness of its renowned brew.
This year’s edition of the campaign joyfully celebrates the enduring love between consumers and the rich tapestry of local spicy cuisine. The festivities unfold at JioSpace, Petaling Jaya, from August 18th to September 2nd, creating a welcoming haven for beer enthusiasts and connoisseurs alike, inviting them to explore an unmatched journey of taste and sensations.
Culinary delights await
Attendees are welcomed into this tantalizing culinary adventure with a refreshing pour of cold Carlsberg Smooth Draught,—a tailored welcome drink that sets the stage for an exploration of flavors and textures. Crafted through an innovative cold hopping technique, Carlsberg Smooth Draught boasts a distinct hallmark—an effortlessly smooth finish that seamlessly blends with the velvety texture of freshly tapped beer.
Culinary virtuoso KC Choong, the creative genius behind Monster Chef, takes the spotlight as he curates an impressive collection of gastronomic treasures that are poised to set taste buds ablaze. The menu offers a delightful range, offering attendees with a myriad of options that promise to awaken their palates. From the irresistible allure of Devil’s Curry Pocket Buns to the explosively flavorful Nasi Lemak Bomb and the sizzling Mala Sui Yoke, the selections encompass a harmonious blend of local spices and culinary finesse. Notably, the adventurous are invited to experience the daring “Stinky” Popiah—a modern twist on a traditional favorite that exemplifies the campaign’s commitment to pushing culinary boundaries.
Furthermore, the culinary masterstroke comes to life in the form of imaginative pairings. Among these, Churn’s Beer-Gato takes center stage—a carefully crafted artisanal affogato that gracefully marries the richness of beer with the creaminess of the Italian classic. Likewise, Bean Jr’s three-level explosive Mala Tau Fu Fa offers a tantalizing encounter that mirrors the smoothness of Carlsberg Smooth Draught while embracing the captivating fervor of local spices. The symphony of these flavors is orchestrated to create an unforgettable gustatory experience, ensuring that every dish resonates with the finesse of Carlsberg’s renowned brew.
A ‘Smoother’ celebration
Building upon the success of last year’s tantalizing culinary journey, this year’s event promises an even more captivating and exhilarating gastronomic experience. Stefano Clini, Managing Director of Carlsberg Malaysia, sheds light on the campaign’s evolution, revealing, “In the previous year, Carlsberg Smooth Draught’s Real Spicy, Real Smooth treated 200 fortunate winners to an exclusive exBEERience, collaborating with a Michelin-starred Chef from Penang. This year, Carlsberg Smooth Draught is back with a grander and ‘smoother’ celebration, honoring the marriage of beer and local spicy flavors.”
At the heart of this campaign lies a commitment to crafting an elevated experience, a symphony of flavors where spice and smoothness seamlessly intertwine. This celebration is about more than just the enjoyment of culinary delights; it’s about democratizing the fusion of delectable food and exquisite beer, ensuring that every participant, from the connoisseur to the enthusiast, can savor the thrill of this exceptional journey.
Immersive entertainment and engaging activities
As the sun sets and the clock inches toward happy hour, the event’s atmosphere transforms into a vibrant hub of entertainment and engagement. The ‘Tap Your Own Beer’ bar becomes a focal point, allowing attendees to partake in the beer-pouring ritual and connect with their brew. Simultaneously, the sip and snap photo booth offers a delightful opportunity for participants to capture and immortalize cherished moments, generating Insta-worthy snapshots that encapsulate the joy of the occasion.
Amidst this dynamic backdrop, the infusion of augmented reality (AR) games introduces a cutting-edge technological dimension to the evening’s festivities. Seamlessly integrating strategic maneuvers and exhilarating challenges, these interactive games pave the way to coveted exclusive prizes. These combined elements amplify the event’s atmosphere, igniting an undercurrent of exhilaration and anticipation.
Unleash your mixology creativity
Prepare to embark on a journey of mixology mastery that promises to be nothing short of extraordinary. The exclusive cocktail workshop, meticulously curated by the ingenious Jason Julian—the visionary behind the exquisite flavors of Soma’s Bar—ushers attendees into a realm where innovation and sophistication converge. With a profound expertise in the art of mixology, Julian adds a touch of finesse and inventiveness to the proceedings, setting the stage for a captivating exploration into the craft of cocktail creation.
During this workshop, attendees are offered a rare opportunity to step into the shoes of a mixologist and become architects of their own flavor symphonies. As the weekend rolls in, the event’s atmosphere becomes an oasis of inspiration, as participants immerse themselves in the world of spirits, concoctions, and garnishes. Julian’s guidance and expertise serve as a guiding light, allowing attendees to experiment with various ingredients and techniques, blending flavors that harmonize with the spirit of the campaign. With the freedom to mix and match, attendees create signature concoctions that mirror their tastes and personalities, infusing a personal touch into every sip. The workshop transcends the mere act of mixing drinks; it’s an interactive journey of discovery, where every shake, stir, and pour contributes to the creation of liquid artistry.
A night of rhythmic alchemy
As the sun sets, Carlsberg Smooth Draught’s Real Spicy, Real Smooth event transforms into an enthralling spectacle. The air pulses with energy and musical euphoria, casting a spell over the scene. The stage comes alive with prominent DJs and producers, ready to cast their sonic magic. With skillful command of the turntables, these musical experts invite attendees into a world of rhythmic alchemy and pulsating beats.
Leading this auditory journey is Inquisitive, an enigmatic DJ and producer from Singapore’s vibrant music scene. Known for crafting immersive soundscapes, Inquisitive blends influences to captivate the senses. Accompanying him on this sonic odyssey are a roster of sensational DJs including Ramsey Westwood, DJ Kenji, DJ Mk, DJ Jenni-F, and a host of other talents. Each with a unique style, they curate tracks that elevate the energy, ensuring the dance floor remains a constant vibrant force throughout the night. Their presence electrifies the event, fostering an ambiance where attendees can dance, connect, and let loose.
Exciting collaborations and unique offerings
The campaign has orchestrated a series of captivating collaborations with creative minds, aiming to engage participants in innovative and immersive ways, injecting an extra layer of excitement and individuality into the event. Among these dynamic partnerships, one standout is with APOM, renowned for its visually striking t-shirts and trinkets. This collaboration brings a delightful twist to the event’s atmosphere, catering to those who value expressing their creativity through style. Another remarkable collaboration involves Gumme, the ingenious creators of custom phone charms that add a personalized touch to everyday items, allowing attendees to carry a piece of the experience with them.
The partnership with APOM and Gumme introduces an array of exclusive merchandise and workshops that offer hands-on, creative experiences. These opportunities immerse participants in the realm of customization and design, guided by skilled artisans. Demonstrating a commitment to engagement, the campaign extends its reach through specialty workshops hosted by Gumme every Saturday throughout the event’s duration. Attendees are invited to infuse their artistic inclinations into personalized tote bags, showcasing their unique creativity. The convergence of fashion, flavor, and personalization within these collaborations creates an immersive environment that resonates with a diverse audience.
For those seeking more, an exclusive Spicy Discovery kit awaits, obtainable with the purchase of two six-can packs from Super and Hypermarkets, 99 Speedmart, official e-commerce sites, or the enjoyment of six big bottles at coffee shops and food courts. Additionally, spending a minimum of RM100 on Carlsberg Smooth Draught at restaurants, bars, and pubs opens the door to this tantalizing assortment.
Join the adventure
As the campaign’s doors swing open daily, a warm invitation extends to beer enthusiasts, spice aficionados, and those in pursuit of an unforgettable experience. Weekdays welcome visitors from 5:00pm to 11:00pm, while weekends and public holidays extend from 11:00am to 11:00pm. Even pet parents have their moment of delight, with a pet-friendly pawty set to charm on weekends from 11:00am to 2:00pm.
For those eager to dive into this exhilarating journey of flavors and experiences, registration for the Real Spicy, Real Smooth event is a simple click away at https://realspicyrealsmooth.com/. Detailed information is available at https://carlsbergsmoothdraught.com/ or through the official Facebook and Instagram pages, @CarlsbergMY.
CJMY
