Kejar Kerja programme empowers young women in the creative industry

In a momentous graduation event held today in Kuala Lumpur, WOMEN:girls celebrated the successful conclusion of its Kejar Kerja programme, a groundbreaking initiative aimed at carving out structured career paths for young women in the creative industry. The apprenticeship programme, a collaboration between WOMEN:girls, NIVEA, and Watsons, not only provided enriching experiences for its participants but also solidified a meaningful partnership that left a significant impact on all involved.

The Kejar Kerja programme spanned recruitment, orientation, and apprenticeship phases, commencing with an intensive selection process that identified 10 exceptional candidates for a two-month apprenticeship in the beauty industry. Participants were uniquely paired with esteemed mentors from the makeup, fashion, and beauty sectors, ensuring a mentorship rich in guidance and industry insights.

Hands-on learning and future-focused training

The apprenticeship experience went beyond theory, involving participants in the practical aspects of the industry, from daily operations to participation in various business and lifestyle events. The programme’s focus on equipping participants for the future was evident in the tailored skills training closely aligned with the evolving trends and needs of the contemporary beauty and creative industries.

The programme participants were mentored by a cadre of industry luminaries, including Kim May Chee (founder of COCOdry), Adlina Nadirah (founder of Velvet Vanity Cosmetics), Melinda Looi (fashion designer), and other notable figures. These mentors imparted valuable knowledge and skills, shaping the apprentices’ professional growth.

Izza Izelan, Executive Director of WOMEN:girls, reflected on the significant impact of the Kejar Kerja programme, emphasizing the organization’s belief in empowering young women to realize their aspirations and secure prosperous futures. She stated, “The remarkable growth and resilience of our apprentices are a testament to the bright future they deserve. Our hope is for them to sustain and build upon this momentum even beyond the programme’s conclusion.”

WOMEN:girls’ decade-long impact

WOMEN:girls, over the past decade, has positively impacted the lives of more than 20,000 individuals. This achievement underscores the significance of support from partners like NIVEA and Watsons, who have been vital in empowering and enriching the lives of young women in Malaysia.

The graduation event not only celebrates the accomplishments of the apprentices but also symbolizes the collective efforts and dedication of everyone involved in making the Kejar Kerja programme a beacon of opportunity and empowerment.

Izza expressed gratitude for the collaboration with NIVEA and Watsons, highlighting their crucial role in realizing the vision of the Kejar Kerja programme. She said, “This partnership has been integral to our shared mission of advancing social development.”

Kejar Kerja stands out as a premier offering among WOMEN:girls’ flagship programmes, designed to connect communities with opportunities beyond their immediate reach. For those interested in exploring other initiatives or collaborating with WOMEN:girls, detailed information is available on their website at www.womengirls.org.

Inquiries and interactions are welcomed through their social media platforms, including Instagram (@womengirls), Twitter (@WOMENgirls_), TikTok (@_womengirls), and Facebook (@WOMENgirlsInspire).