Canon and Tourism Perak unite for ‘Visit Perak Year 2024’

Canon Marketing Malaysia, a leading innovator in camera technology and imaging solutions, has inked a significant Memorandum of Understanding (MOU) with Tourism Perak Management Berhad (TPMB) to collaborate on the “Visit Perak Year 2024” campaign. The signing ceremony was witnessed by YB Loh Sze Yee, State Exco Tourism, Industry, Investment & Corridor Development Of Perak, signaling a strategic partnership aimed at revitalizing Perak’s tourism industry and showcasing it as a premier destination.

Visit Perak Year 2024

Canon will serve as the strategic partner and sponsor for TPMB’s ambitious tourism campaign, contributing its imaging solutions to promote Perak’s rich heritage and natural beauty to a global audience. The MOU signifies a commitment to mutual growth, lasting for 12 months, and will include various collaborative initiatives beyond mere sponsorship.

The partnership will extend beyond sponsorship, involving joint efforts on workshops, competitions, and the provision of Canon cameras as prizes for upcoming events and competitions. This collaboration aims to leverage Canon’s reach to actively engage potential travelers and foster a deeper appreciation for Perak’s cultural and natural wonders.

Shunji Yoshikai, President and CEO of Canon Marketing Malaysia, expressed enthusiasm for the collaboration, stating, “We are eager to work hand-in-hand with TPMB to showcase Perak’s charm and allure to the world. The signing of the MOA embodies our corporate philosophy of ‘Kyosei,’ emphasizing living and working harmoniously for the common good.”

Showcasing Perak’s beauty to the world

The MOU includes plans for co-hosting photography and videography competitions, as well as tailor-made workshops for Perak’s industry participants. These initiatives seek to illuminate Perak’s captivating narrative through visual storytelling, fostering a deeper appreciation of its diverse cultural heritage and captivating attractions.

Nurmalis Musa, Chief Executive Officer of Tourism Perak Management Berhad, highlighted the collaboration as a unified effort to promote Perak’s beauty. “Together with Canon, we aim to captivate audiences worldwide and invite travelers to experience the treasures Perak has to offer,” she stated.

By unifying innovation with the art of storytelling, the collaboration between Canon and TPMB aims to highlight Perak’s cultural and natural wonders, inviting the world to discover and cherish the uniqueness that Perak carries. The alliance marks a strategic stride in rejuvenating the state’s tourism sector, beckoning explorers to discover Perak’s hidden gems.