Tiger Beer kicks off “Cheers to a Bolder Tomorrow” CNY 2024 campaign

As Malaysians gear up for the upcoming Chinese New Year celebrations, Tiger Beer is encouraging everyone to not only set new goals for the year ahead but also to take a moment to recognize and celebrate the achievements they’ve already accomplished. Under the theme “Cheers to a Bolder Tomorrow,” Tiger Beer is rolling out an exciting Chinese New Year 2024 campaign with a series of vibrant activations and promotions across the nation.

Selected malls will witness the takeover of Tiger Beer in the concourse areas, transforming the shopping experience into a festive celebration. Sunway Velocity in Kuala Lumpur will host the larger-than-life on-ground activations from January 11th to 28th, followed by Gurney Plaza in Penang from January 24th to February 12th, and Ipoh Parade in Ipoh from January 23rd to February 9th. Shoppers will have the chance to win exclusive merchandise, including limited-edition Year of the Dragon items from Tiger’s exclusive clothing collaboration with Against Lab.

Excitement doesn’t stop there, as Tiger Beer is also launching various promotions in collaboration with Heineken Malaysia Berhad. Until February 10th, 2024, customers at participating supermarkets and hypermarkets in Peninsular Malaysia can receive a free La Gourmet Multi Electric Grill and Hotpot or a Reunion Dish Plate Set with the purchase of selected Heineken Malaysia Berhad brews.

Early Festive Season Kickstart

Selected 99Speedmarts are offering a free thermoflask for those purchasing any two cartons of participating HEINEKEN Malaysia brands until February 15th, 2024. The celebration extends to coffee shops and food courts, where patrons can enjoy performances, promotions, and giveaways from December 22nd to February 24th, 2024. Lucky consumers can redeem cash prizes, a Tiger Mahjong Set, or a Reunion Dish Plate Set by checking under the bottle caps of selected beverages.

For those preferring to celebrate at home, online platforms like Drinkies, Shopee, and Lazada offer special promotions on HEINEKEN Malaysia’s portfolio of brands. Customers purchasing carton bundles on Drinkies between January 2nd and 31st, 2024, will receive a La Gourmet Multi Electric Grill and Hotpot. Additionally, Tiger CNY gift wrap is available for those looking to share the festive spirit with friends and family.

Inspiring Bold Aspirations

Julie Kuan, Marketing Manager of Tiger Beer Malaysia, expressed the brand’s enthusiasm for the campaign, stating, “CNY is a time for us to ‘Cheers to a Bolder Tomorrow’ and celebrate courageous achievements and bold ambitions together.” Kuan encouraged Malaysians to participate in the diverse array of promotions, giveaways, and activities, fostering a sense of togetherness and inspiring everyone to embark on the new year with bold aspirations.

For more information on promotions and redemption details, Malaysians can visit tigercny.tigerbeer.com. Updates and additional details can be found on Tiger Beer’s Instagram and Facebook pages. It’s important to note that Tiger Beer and all related promotions are intended strictly for non-Muslims aged 21 and above, with the brand advocating responsible consumption and discouraging drinking and driving.