Resipi Berani Season 3 empowers women in culinary

MAGGI® Malaysia is set to launch the third season of its acclaimed Resipi Berani MAGGI® series, aiming to empower women through culinary and digital skills. This initiative is part of the Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM), which has positively impacted over 3500 women communities in Malaysia since its inception in 2020.

Scheduled to air from January 14th to February 4th, the show will feature 21 aspiring food content creators facing challenges in both culinary and content creation. The primary objective is to encourage these women to overcome their fears and embrace the spirit of ‘Tak Kenal, Tak Cinta’ (Don’t Know, Don’t Love), taking the first step to try something new.

Ivy Tan, Business Executive Officer at Nestlé Malaysia, shared, “For season 3 of this program, MAGGI® focuses on empowering women in the digital age, boosting their confidence, and helping them enhance their businesses through food & content creation. We’re taking PMWCBM to the next level by partnering with digital giants like Google, Meta, and TikTok.”

Star Mentors

Renowned industry mentors such as Chef Zam, Sheila Rusly, Chef Richard, Chef Sherson Lian, and Datin Paduka Eina Azman will guide the contestants through a series of exhilarating challenges, providing valuable insights and expertise.

The 21 Wanita CUKUP Berani ladies were selected from thousands of applicants who participated in the PMWCBM workshop earlier this year. Winners of Resipi Berani MAGGI® will receive seed capital to kickstart their food content creator journey, with the grand winner receiving RM5,000, and the second and third place winners receiving RM2,000 and RM1,000 respectively. Additionally, all 21 contestants will be awarded a 12-month Content Creator Trainee Contract with Nestlé Malaysia.

Digital Empowerment

Season 3 marks a significant milestone for the program as MAGGI® partners with digital giants to conduct content creation workshops, further elevating the talent of the participants.

“We are extremely pleased to kick off the Resipi Berani MAGGI® content creator program with industry leaders such as Google, Meta, and TikTok that conducted an insightful content creation workshop to take their talent to the next level,” added Ivy Tan.

The Resipi Berani MAGGI® series will be broadcasted live on TV3 every Sunday starting from January 14th at 7:30 pm, with a repeat every Friday at 5:30 pm. Additionally, episodes can be watched on the MAGGI® Malaysia YouTube channel.

The diverse group of 21 Wanita CUKUP Berani hails from various states across Malaysia, including Selangor, Sabah, Kuala Lumpur, Johor, Terengganu, Perak, Pahang, Sarawak, Negeri Sembilan, and Perlis. For recipes and more information on the show, visit the MAGGI® Malaysia website.