17,000 runners groove at The Music Run by CIMB

The highly anticipated third edition of The Music Run by CIMB took Malaysia by storm as the iconic Bukit Jalil National Stadium came alive on Saturday with nearly 17,000 participants from diverse backgrounds joining the 5km fun run, encouraging everyone to “Live the Beat.”

Organized by Fresh Events Asia, the event lived up to its reputation as “Asia’s Fittest Party,” offering a unique blend of music and fitness. The run featured an interactive music-guided course, keeping the participants motivated and enhancing their overall running experience.

The evening reached its climax with a musical celebration featuring DJ Sam Withers and other renowned acts such as BLINK, The Filters, and EMO NIGHT KL. Fresh Events Asia, the name behind over forty major regional events, ensured that The Music Run remained a safe, alcohol-free, and healthy experience, aligning with its ‘More Fun. Less Waste’ ethos.

CIMB, returning as the Presenting Partner for the third consecutive year, expressed pride in supporting an event that aligns with its brand proposition, ‘MOVING FORWARD WITH YOU.’ Toni Darusman, Group Chief Brand & Marketing Officer, CIMB Group, stated, “Our commitment continues to be on championing sustainability as part of life while encouraging the public to adopt a healthy and active lifestyle.”

The Music Run’s environmental impact

The event not only aimed at promoting a healthy lifestyle but also addressed environmental concerns. Toni Darusman highlighted, “The Music Run by CIMB not only provides a one-of-a-kind experience, but we are also offsetting the carbon footprint generated, which will be monitored and tracked throughout the event by our partner, YTL-SV Carbon.”

Jeff Ross, General Manager of Fresh Events Asia, expressed his belief in the power of music and fitness to bring people together, stating, “The Music Run is all about embracing life to the fullest, living each day better than the last. We believe in creating experiences that leave a lasting impact, and The Music Run embodies this philosophy. We are Asia’s Fittest Party!”

Since its inception in Malaysia in 2014, The Music Run has gained popularity, bringing together over 300,000 participants across 40 events in 13 countries. The ninth edition showcased not only the electrifying convergence of music and fitness but also stood as a beacon of hope and positivity, inspiring positive change.

The event received support from various partners, including Sun & Sand Sports, Touch ‘n Go, Pos Malaysia, Optimum Nutrition, CitizenM, O’Briens, Tune Protect, Troopers, Tiffin At The Yard, World of Buzz, Lobak Merah, and Noodou.

For those seeking more information about The Music Run, visit www.themusicrun.com.my.