OREO teams up with Pokémon for a limited edition cookie collection

Brace yourselves, Pokémon trainers and cookie enthusiasts! The much-loved cookie brand, OREO, is joining forces with the iconic Pokémon universe to launch an exciting limited edition cookie collection and merchandise in Malaysia, set to hit shelves from February 2024.

The collaboration brings together the adventurous spirit of Pokémon and the playful experience of OREO, promising a delightful treat for fans. The special edition collection will feature 16 Pokémon-embossed OREO cookies, including beloved characters like Pikachu, Bulbasaur, Charmander, Squirtle, and more.

Vikram Chandratrey, Marketing Head of Oreo SEA & Indonesia, Mondelēz International, expressed the company’s excitement, stating, “Our new collection will showcase the discovery spirit as we invite fans to collect all 16 OREO Pokémon cookie embossments. Moreover, we are ready to surprise the fans with a new Pikachu-inspired flavor and many special gifts with OREO Pokémon images.”

The OREO Pokémon cookies come in various flavors, such as Vanilla, Chocolate, Strawberry, and Chocolate Banana. Each pack is randomly filled with OREO Pokémon cookies, adding an element of excitement for collectors. Notably, the Mew cookie stands out as the rarest find among the 16 designs.

Pikachu takes center stage

For the first time, OREO is introducing a special edition Pikachu-inspired flavor, featuring a Pikachu embossment that is sure to captivate both Pokémon enthusiasts and OREO lovers alike.

In addition to the cookies, the collection includes 16 OREO Pokémon photocards featuring different Pokémon designs. With every purchase of an OREO Pokémon multipack, fans will receive a square photocard inside, available only while supplies last.

To celebrate the launch, OREO will host an event at Sunway Pyramid from February 22 to 25, followed by another event at Sunway Velocity from March 7 to 10. The public is invited to explore the special features of the collection, including the 16 cookie embossments, 16 photocard designs, and the special edition Pikachu cookies.

Turn purchases into exclusive Pokémon merchandise

Fans can also participate in the “Buy to Win” promotion, where purchasing a minimum of RM15 worth of any OREO Pokémon products gives them a chance to redeem collectibles such as OREO Pokémon plates, glasses, or glasses with cookie holders.

For those up for a challenge, the #FindMew contest offers exciting prizes such as an OREO Pokémon two-dimensional lamp and a metal coin set. To enter, participants need to purchase any OREO Pokémon product, find the Mew cookie, submit details and a picture on the OREO Pokémon Microsite, and share the image on Facebook or Instagram with the tags @oreo.mysg and #FindMew.

The campaign, running from March 1 to May 31, 2024, aims to create playful connections among families and offers a unique and engaging snacking experience. The OREO Pokémon collection is now available nationwide, encouraging fans to share their excitement using the hashtag #PlaywithOREOPokemon.

For more details and updates on the OREO Pokémon collection, visit @oreo.mysg on Instagram and OREO on Facebook. The collection is also available online on Lazada and Shopee.