LEGO launches “Play Unstoppable” campaign to empower girls through creativity

In a bid to foster creativity and empower young girls, The LEGO Group has announced the launch of its inspiring campaign, “Play Unstoppable.” This initiative aims to encourage girls to explore and express their creativity freely, breaking away from the constraints of perfectionism. As part of this groundbreaking campaign, the Group will host its inaugural Creativity Camp at Sunway Velocity Mall on March 3rd and 4th.

The Creativity Camp, designed to unleash the creative confidence of girls aged 6 to 12, will feature engaging LEGO play experiences crafted to inspire experimentation and risk-taking. Led by Jacinth Liew, a renowned parenting coach, the camp will offer a unique curriculum focused on embracing failure as a stepping stone to growth.

Parents attending the camp alongside their daughters will also benefit from tangible tools and tips to further empower their children’s creativity journey. The two-day workshop will delve into the importance of adopting a growth mindset while providing hands-on LEGO building activities aimed at liberating girls from the fear of imperfection.

Unleashing Creative Confidence

Registration for the Creativity Camp is now open via RSVP, exclusively for girls aged 6 to 12 accompanied by one parent. The event promises to be a transformative experience, encouraging participants to embrace creative confidence through play.

Furthermore, The LEGO Group aims to broaden its portfolio of LEGO playsets, catering to diverse interests and passions. Themes such as LEGO Friends, Disney Princess™, Creator, Classic, DREAMZzz™, Harry Potter™, Minecraft®, Gabby’s Dollhouse, and the newly introduced Animal Crossing™ theme offer endless possibilities for imaginative play.

For instance, the LEGO Friends theme encourages real-life scenarios such as environmental conservation and community engagement, while LEGO DREAMZzz™ sets spark creativity with fantastical creatures and vehicles. New additions to the LEGO lineup include the LEGO Friends Vintage Fashion Store, Disney Princess™ Market Adventure, Tropical Ukulele from LEGO Creator, and the whimsical Zoey and Zian the Cat-Owl set from LEGO DREAMZzz™.

Unlocking Creative Confidence Through Play

Jacinth Liew, Parenting Coach at Our Little Playnest, shares actionable ways for parents to nurture their daughters’ creativity through LEGO play, including building sculptures, creating stories, and encouraging imaginative thinking.

LEGO sets are available at various retail outlets across Malaysia, including LEGO Certified Stores, the LEGO Official Store on Lazada and Shopee, LEGOLAND™, and major retailers and department stores.

For more information on LEGO play activity ideas and recommended sets, interested parties can visit the LEGO Malaysia website.

The “Play Unstoppable” campaign and the inaugural Creativity Camp mark a significant milestone in The LEGO Group’s commitment to empowering girls and fostering creativity through play. To be part of this transformative experience, you can join The Creativity Camp by registering here.