JAECOO J7: Newest premium off-road SUV hits the roads

The long-anticipated mystery surrounding a conspicuous black box at The Waterfront at Desa ParkCity has been unveiled, revealing Malaysia’s newest and highly anticipated sport utility vehicle (SUV) — the JAECOO J7. The public got a sneak peek of this premium off-road SUV at the JAECOO Premiere Experience, marking the brand’s debut in Malaysia and setting the stage for its official launch in the first half of 2024.

As the maiden model from the JAECOO brand, the J7 is designed to redefine urban off-road experiences, offering a seamless blend of attainable luxury and off-road functionality. JAECOO, derived from the German word “jager” (meaning hunter) and the English word “cool,” aims to cater to the adventurous and sophisticated urban elite. The brand’s philosophy, “From Classic, Beyond Classic,” reflects its commitment to setting a new standard in the SUV market.

With over a decade of synergies and automotive expertise, JAECOO incorporates the wisdom and craftsmanship of master design teams from the UK, Germany, and other countries, ensuring a top-notch product for Malaysian consumers. The brand emphasizes providing the best customer service, as evident in its commitment to expanding the Malaysian retail network.

Looking towards the future, JAECOO aims to actively promote sustainable development by combining all-road capabilities with new energy solutions. This approach seeks to deliver more efficient and environmentally friendly off-road performance, providing a comfortable and greener travel experience for the urban elite.

Capturing the New Urban Elite

President of JAECOO Malaysia, Leo Chen, highlighted the brand’s focus on an emerging consumer group — the new urban elite. These individuals, characterized as fearless, trailblazers, and ambitious, are seen as a perfect fit for JAECOO’s offerings, which blend luxury with off-road capabilities. Chen stated, “We believe that JAECOO will capture the attention of this new unconventional consumer group.”

As Malaysia experiences a growing demand for SUVs, JAECOO’s debut is strategically timed. According to the Malaysia Automotive Association, SUVs constituted nearly 30% of the passenger vehicle market share in 2023, a trend expected to persist into 2024 and beyond.

Supported by a robust network of upcoming independent JAECOO dealerships nationwide, the brand promises a premium ownership experience for customers. Emily Lek, Vice President JAECOO Malaysia, explained, “JAECOO blends attainable luxury, off-road functionality, and intelligent technology for fans who enjoy adventures off the beaten track and exploring new experiences.”

Flagship model redefining off-road luxury

The JAECOO J7, positioned as the flagship model, boasts superior engine performance, best-in-class fuel efficiency, and enhanced safety features. Packed with creature comforts like a 540-degree camera, 14.8-inch high-definition media display, Apple CarPlay, and Android Auto, the J7 represents a fusion of innovation and elegance.

The JAECOO Premiere Experience offers the public a front-row view of the J7 from March 9 to March 17, 2024, at The Waterfront, Park City, Kuala Lumpur. Subsequently, the JAECOO Premiere Experience will embark on a nationwide roadshow, making appearances at prominent locations such as Pavilion Bukit Jalil, One Utama, Mid Valley, and Paradigm Mall, Johor Bahru.

For further details, visit www.jaecoo.com.my and follow JAECOO Malaysia on social platforms. Join the excitement as JAECOO marks a new era in premium off-road SUVs, combining style, functionality, and innovation for the discerning urban elite.