Lukfook Joaillerie unveils opulent boutique at TRX

Luk Fook Holdings (International) Limited (Lukfook) proudly inaugurated its newest venture, the “Lukfook Joaillerie” shop at Tun Razak Exchange (TRX) in Malaysia on April 13. The event was graced by esteemed personalities from the realms of business, entertainment, and industry, marking a significant milestone in the Group’s expansion strategy.

The grand opening ceremony witnessed the convergence of key figures, symbolizing a fusion of tradition, innovation, and global connectivity. Among the distinguished guests were Mr. Chan Kah Hui, Deputy President of Federation of Goldsmith And Jewellers Association Of Malaysia, Mr. Trevor Hill, The Exchange TRX General Manager, and Ms. Moon Lau, TVB Star Awards Malaysia Favorite heroine. They were accompanied by Ms. Wong Hau Yeung, Shirley, Executive Director and Chief Operating Officer of the Group, Mr. Cheung Cheuk Kin, Billy, Senior Business Director of the Group, Mr. Cheung Chi Keung, Darwin, Deputy Director of Property of the Group, and Ms. Kan Lee Ling, Wendy, Lukfook Jewellery in Charge of Malaysia.

A key player in Kuala Lumpur’s luxury scene

Mr. Wong Wai Sheung, Chairman and Chief Executive Officer of Lukfook Group, articulated the Group’s unwavering commitment to exploring markets with growth potential, particularly in Southeast Asia. He emphasized the significance of Malaysia’s burgeoning tourism industry and the strategic placement of the new shop at TRX, a burgeoning hub in Kuala Lumpur’s international financial district.

“The new shop will enable the Group to expand its points of sale footprint and enhance brand awareness in the Southeast Asian market,” stated Mr. Wong. “We are committed to crafting the finest jewelry for customers to further consolidate its reputation in the international market.”

Lukfook Group, renowned for its sourcing, designing, wholesaling, and retailing of gold, platinum, and gem-set jewelry products, currently boasts over 3,320 points of sale across 11 countries and regions. With a steadfast commitment to its corporate vision, “Brand of Hong Kong, Sparkling the World,” the Group continues to identify new business opportunities globally.

The grand opening of “Lukfook Joaillerie” at TRX signifies not only a strategic business expansion but also a celebration of cultural exchange and global connectivity, reinforcing Malaysia’s position as a key player in the international jewelry market. TRX, now a vibrant shopping destination with over 400 international brands, serves as a beacon of the Group’s expanding brand influence in the region.

For further details, visit Lukfook Group’s official website at www.lukfook.com.