Tiger Soju Flavoured Lager redefines drinking experience

Tiger Beer, a beloved name in Malaysia’s beverage landscape, has unleashed a tantalizing twist on its iconic lager with the introduction of Tiger Soju Flavoured Lager. Crafted in collaboration with Gutsy Grape, this innovative concoction promises a delightful fusion of flavors, blending the familiarity of Tiger’s crisp lager with the subtle sweetness of soju.

Drawing inspiration from the global phenomenon of K-culture, the launch of Tiger Soju Flavoured Lager heralds a new era of experimentation and excitement in the local drinking scene. Marketed under the campaign slogan “Feel The Twist,” the beverage invites consumers to embrace their playful side and indulge in bold, inventive flavors that elevate everyday experiences.

To celebrate the debut of Tiger Soju Flavoured Lager, a grand launch party is slated to take place at the Tropicana Gardens Mall Convention Centre on May 10th, 2024, from 7 PM to 12 AM. Attendees can expect an evening filled with immersive experiences, including complimentary tastings of the new brew, experimental makeovers, signature cocktails, exhilarating games, and opportunities to win exclusive Tiger merchandise.

Star-studded lineup and exclusive performances

Partnering with MiX.STORE, the event will also feature a pop-up space where guests can savor Asian snacks curated to complement the unique flavor profile of Tiger Soju Flavoured Lager. Adding to the festivities, live performances by a lineup of international and local acts, including South Korean rapper Loco and popular Malaysian talents, promise to keep the energy soaring throughout the night.

Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad, expressed excitement about the launch, stating, “Tiger Soju Flavoured Lager is here to shake things up in their regular drinking occasions, encouraging fans to express themselves in playful ways – it’s all about feeling the twist! This is why we have come up with a series of vibrant activities and immersive experiences to create exciting moments and playful adventures for our consumers,”

Available in bottles and cans across Peninsular Malaysia, Tiger Soju Flavoured Lager can now be found at major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail platforms, including Drinkies. For more information on the product and campaign, interested individuals can visit the official Tiger website and social media pages.

It’s important to note that Tiger and all associated promotions are strictly for non-Muslims aged 21 and above, in line with responsible consumption guidelines. The brand reiterates its commitment to promoting responsible drinking and urges consumers to refrain from drinking and driving.

With the launch of Tiger Soju Flavoured Lager, Tiger Beer continues to push boundaries and redefine the drinking experience, inviting Malaysians to embrace the unexpected and “Feel The Twist” with every sip.