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Tiger Beer’s launch party for its new Tiger Soju Flavoured Lager was anything but ordinary.
Held in the heart of the city, the event transformed a routine evening into a vibrant and immersive adventure for 4,500 enthusiastic fans.
Tiger Soju: A world of flavour and fun
Guests were welcomed by a dazzling tunnel of neon lights, hinting at the playful world awaiting them.
The journey began with a taste of the newly launched Gutsy Grape flavour, marking the playful spirit of the evening.
Exploring further, attendees indulged in exclusive cocktails featuring unique ingredients like omija berry and ginger flower at the Tiger Soju Flavoured Lager Bar.
These exotic creations, paired with delicious Asian snacks from the MiX.Store booth, further tantalised the senses.
The “Twist Makeover” station allowed fans to fully embrace the playful theme.
Offering complimentary makeovers in bold and experimental styles, the station was a hit, allowing everyone to express their individuality.
Energetic performance by South Korean rapper Loco
In line with Tiger Beer’s mission of turning everyday moments into lively experiences, the event featured a dynamic lineup of live performances.
Energetic DJ sets by Queen T, Julian, and Sherry Alyssa kept the dance floor bustling throughout the night.
The crowd was further captivated by the electrifying hip-hop performances by the Ban Huat crew, featuring YUNGKAI, S.A.C, and Dato Maw.
Adding to the cultural fusion, K-pop dance medleys injected a taste of South Korean pop culture into the event.
The highlight of the night was undoubtedly the performance by South Korean rapper Loco. Renowned for his sincere lyrics and melodic flow, his set included his top hits, providing a thrilling conclusion to the evening’s entertainment.
Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad, shared the brand’s vision: “We want consumers to be part of the fun by providing them with a space to explore and experiment.”
Sneep continued, “We were thrilled to see the playful spirit of the event embraced by all. We hope our fans continue to celebrate their everyday moments in fun and exciting ways with Tiger Beer, and always with a twist.”
The Tiger Soju Flavoured Lager launch party was more than just a product introduction; it was a celebration of the Tiger spirit – bold, lively, and always unexpected.
With the Gutsy Grape flavour now available across Peninsular Malaysia, fans can continue to experience this playful spirit by indulging in a taste of the extraordinary.
Tiger reminds consumers that their products and promotions are strictly for non-Muslims aged 21 and above and advocates for responsible consumption. For more information, fans can visit Tiger Soju’s official site and follow their social media pages on Facebook and Instagram.
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