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Carlsberg, the renowned beer brand intrinsically linked with football, is bringing football enthusiasts an extraordinary opportunity with the launch of its inaugural Digital Football League. This innovative event, part of the #BestWithCarlsberg campaign, promises fans an immersive experience to showcase their skills, earn bragging rights, and win spectacular prizes, including an exclusive Liverpool FC experience at Anfield worth RM50,000.
The Digital Football League is designed to celebrate the passion and dedication of football fans, placing them at the heart of the action. This initiative aligns perfectly with Carlsberg’s legacy of supporting football and engaging with its fanbase in unique and meaningful ways.
Kickoff Event with Legends
To mark the launch of this exciting league, Carlsberg Malaysia hosted an exclusive meet and greet party at Tropicana Golf and Country Resort on June 19. The event featured two football legends, Patrik Berger and Vladimír Šmicer, who are revered for their illustrious careers and contributions to the sport. Fans had the unique opportunity to interact with these iconic players, hear their stories, and gain inspiration from their experiences. The event was further highlighted by the chance to watch a live match alongside these Anfield heroes, completing the ultimate #BestWithCarlsberg experience.
Stefano Clini, Managing Director of Carlsberg Malaysia, expressed his enthusiasm about the launch. “We are beyond excited to bring the Carlsberg Digital Football League to our passionate football fans. This league is not just about winning prizes; it’s about celebrating the love for football and creating #BestWithCarlsberg moments. With incredible prizes, daily leaderboard updates, and legendary meet and greet opportunities, we are committed to making this the ultimate football experience ever.”
Compete and Win Big
The league runs until the end of July, inviting football enthusiasts to participate at over 40 locations nationwide. Competitors will test their skills and passion as they vie for top positions on the daily refreshed leaderboard. The top 8 performers will be rewarded with substantial cash prizes and exclusive football merchandise. The first prize winner will receive RM10,000, while the runner-up will take home RM5,000. Five third-place winners will each be awarded RM1,000, and all participants will receive exclusive football gear as a memento of their experience.
However, the pinnacle of this competition is the grand prize – an all-expenses-paid trip to Liverpool, UK, for two. Valued at RM50,000, this dream prize includes flights, accommodation, and an exclusive visit to the Carlsberg Lounge at Anfield. The winners will enjoy VIP treatment and immerse themselves in the electric atmosphere of one of the most historic football stadiums in the world as they watch Liverpool FC play live.
How to Participate
Football fans can join the action by purchasing Carlsberg products. Buying two six-pack cans of Carlsberg Danish Pilsner or Carlsberg Smooth Draught from selected super and hypermarkets earns a single game entry. Alternatively, purchasing RM150 worth of Carlsberg Danish Pilsner or Carlsberg Smooth Draught at participating bars or pubs secures two game entries.
This Digital Football League promises to be a game-changer, offering excitement and unforgettable moments for both seasoned players and devoted supporters.
Carlsberg Malaysia advocates responsible consumption and reminds participants to celebrate responsibly: if you drink, don’t drive.
For more details about the campaign, visit Carlsberg’s campaign site. Follow @CarlsbergMY on Facebook and Instagram for the latest activities and giveaways.
CJMY
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