AEON Delicatessen and Kewpie spice up menu with new collaboration

In a move set to delight food enthusiasts across Malaysia, AEON Delicatessen has announced a dynamic collaboration with Kewpie, a renowned name in the world of mayonnaise and dressings. The partnership was officially inaugurated at AEON Mall Cheras Selatan, Selangor, marking a significant expansion of AEON’s culinary offerings.

As part of this partnership, AEON Delicatessen will introduce Kewpie’s spicy chili-flavoured mayo to 10 of its product variations, including sushi, bakery items, and delica offerings.

Azidah Alimuddin, Head of Retail Delicatessen, Bakery & Food Processing Centre at AEON said, “We continually strive to enhance the taste and quality of our products at AEON Delicatessen. We believe that this collaboration with Kewpie will offer something new and exciting for our customers. AEON is truly grateful for the opportunity to partner with such a well-regarded brand, known for its delicious mayonnaise and dressings.”

AEON Delicatessen Expands Culinary Horizon

The launch event was graced by key figures from both AEON and Kewpie Malaysia, including Atsushi Miyata, Managing Director of Kewpie Malaysia, Shimpei Okada, Deputy Managing Director of Kewpie Malaysia, Soon Soo Choong, Sales Director of Kewpie Malaysia, Naoya Okada, Managing Director of AEON, and Low Ngai Yuen, Chief Merchandising and Marketing Officer of AEON.

Attendees participated in engaging activities such as a ‘treasure hunt’ and other festivities, underscoring AEON’s commitment to community engagement and celebration as part of their 40th anniversary.

According to Naoya “This launch is part of AEON’s ongoing efforts to engage with its community through diverse programs and activities, celebrating AEON’s 40th anniversary. I am so grateful as the company has thrived, achieved success, and developed over the years. AEON will definitely continue to give the best products and services to our customers and our stakeholders. We want to extend our sincere thanks to our customers and partners who have been with us.”

AEON Delicatessen is continuously expanding its reach by introducing diverse new products. To meet the increasing demand for quality and affordability, AEON has refreshed its Delicatessen brand image and broadened its product range.

Currently, AEON Delicatessen features four brands: Coco Café, a cosy kopitiam-style eatery with a warm ambience; La Boheme, offering an array of oven-fresh breads, pastries, and puddings; La Boheme Coffee, known for its unique blend of beans from Brazil Cerrado, Colombia Huila, and Indonesia Sumatra; and the newly introduced Sucrée Amor that offers a variety of delicious desserts.