Rexona Protect campaign targets physical inactivity

In a bold move to combat the rising trend of physical inactivity among Malaysian adults, Rexona has launched its latest campaign, “Rexona Protect.” This initiative encourages consumers to move with confidence, providing long-lasting freshness and fragrance with an innovative formula that offers maximum underarm sweat and odour protection. The campaign is especially pertinent given Malaysia’s hot and humid climate, which often deters physical activity.

The 2023 National Health & Morbidity Survey (NHMS) highlights a worrying statistic: nearly 30% of Malaysian adults are physically inactive. This alarming trend is likely exacerbated by the country’s year-round hot and humid weather, making it less appealing for people to engage in physical activities. Recognizing this, Rexona has stepped up its efforts to empower Malaysians to move with confidence, whether during a workout, daily commute, or any indoor or outdoor activity.

Revolutionary Protection for the Malaysian Climate

Rexona’s cutting-edge Active Shield Technology is at the heart of the “Rexona Protect” campaign. This technology ensures exceptional protection against sweat and odour, addressing the specific challenges posed by Malaysia’s climate. Whether consumers are conquering routine workouts, powering through busy workdays, or commuting, Rexona promises to keep them feeling fresh, fragrant, and confident for up to 72 hours.

Since the launch of the campaign, consumers have enthusiastically shared their most exciting underarm emergencies, highlighting the effectiveness of Rexona’s products. The limited number of Rexona Protect Kits, which include Rexona products, a Rexona T-shirt, and a Rexona product voucher, are still available for sign-up at www.ulmysg.com/my/RexonaProtect.

Engaging Events to Promote Active Living

In line with its mission to inspire movement, Rexona is partnering with Watsons for the “Unstoppable Challenge” at WOW Plaza, LaLaport, on 13 July. The full-day event, from 10 am to 10 pm, will feature exciting activities designed to encourage movement, such as the Wheel Challenge and Hanging Plank Challenge. Participants can enjoy free cool drinks and ice cream to stay fresh and cool, with opportunities to win amazing prizes. The event will also include free special classes from Jump Rope Malaysia and Zumba Instructor Cassy Lee from 6 pm onwards. To participate, consumers simply need to purchase any Rexona or Watsons-branded products and sign up for their slot at https://www.ulmysg.com/my/rexonawatsonsunstoppablechallenge.

Additionally, Rexona is collaborating with Guardian for active lunch breaks and post-work exercises at The Sphere, Bangsar South, on 26 July from 9 am to 7 pm. This event will offer simple workout and obstacle challenges designed to incorporate active movement into daily routines, with prizes for the most active participants.

Rexona encourages consumers to share their most creative underarm emergency stories on the campaign’s microsite for a chance to receive a Rexona Protect Kit delivered to their doorstep. For more details and updates, follow Rexona Malaysia on social media @rexonamalaysia.

As Malaysia faces the dual challenges of a hot climate and rising inactivity, Rexona’s campaign offers a refreshing and innovative solution to inspire movement and confidence among its people.