IBPO Group Berhad appoints Ann Pow as first brand ambassador

IBPO Group Berhad (“IBPO”), a leading fusion financial company, has announced the appointment of renowned Malaysian triathlete and multiple triathlon medalist, Ann Pow, as its first brand ambassador. The 28-year-old athlete, celebrated for her numerous titles, including being the Fastest Malaysian Female in Ironman 2022, Overall Female Champion for Man of Steel 2023, and most recently, the 2nd Runner Up in Ironman 70.3 Vietnam 2024, embodies the spirit and determination that IBPO aims to inspire.

IBPO Group Berhad, incorporated in 2012 and becoming a public limited company in 2020, provides holistic, personalized financial solutions through its innovative Fusion Financial System. This fintech system, powered by Artificial Intelligence (AI), includes ANIKA, Malaysia’s first AI-powered virtual financial consultant chatbot, developed through extensive in-house research and development.

Ann Pow: A Symbol of Excellence and Inspiration

Ann Pow’s journey as a professional triathlete and marathon runner began in 2015, and she has since become a prominent figure in the sports community. In 2022, she represented Malaysia in the SEA Games duathlon and emerged as the fastest female Malaysian at Ironman Langkawi. Her impressive performance in the 2023 Ironman Kona World Championship further solidified her status as one of the region’s top triathletes. With a combined social media following of over 300,000, Ann has become an inspiration for sports enthusiasts and the younger generation alike.

“Ann is undoubtedly amongst the best triathletes in the region, and we want to support her in her quest to be a champion on the World Championship stage,” said Andy Lim, Founder and Group Managing Director of IBPO. “Our mission here is to support young Malaysian athletes and emPOWering women to go above and beyond, to chase their dreams and achieve their purpose in life. Our purpose at IBPO is to pave that pathway for individuals to discover and follow their aspirations in life. We aim to provide everyone with equal opportunity through Fusion Finance to pow-er towards their dreams. We believe Ann will inspire many to push forward and move ahead, to be bold, confident, and continuously aspire to live better.”

Finance Meets Sports

Ann Pow’s role as IBPO’s brand ambassador underscores the synergy between sports and finance. “Finance and sports share many core values. Both require professionalism, integrity, passion, and efficiency, all of which are fundamental to achieving success, reflecting the core values of IBPO,” said Ann Pow. “I am excited to pow-er many to manage their finances with IBPO’s innovative fusion finance technology.”

Highlighting the benefits of IBPO’s technological advancements, Ann added, “As someone who is always on-the-go, I understand the challenges of keeping track of your finances. But with ANIKA, the first AI-powered Virtual Financial Consultant chatbot in Malaysia, she provides the convenience for anyone to check their financial health and even improves one’s financial status by personalizing solutions tailored to each need, such as lowering monthly installments and loan tenure, anytime, anywhere! Let’s pow-er up together and live better with Fusion Finance!”

The collaboration between IBPO Group Berhad and Ann Pow marks a significant milestone in promoting both financial literacy and athletic excellence. Through this partnership, IBPO aims to inspire individuals to pursue their dreams with confidence and resilience, embodying the core values shared by both the financial and sports worlds.