Signify (Euronext: LIGHT), the global leader in lighting, has announced a groundbreaking partnership with the Mercedes-AMG PETRONAS Formula 1 Team. This collaboration aims to support the team’s performance on the track while advancing its vision of becoming one of the world’s most sustainable professional sports teams. The partnership highlights a shared commitment to technological innovation and sustainability, with Signify’s cutting-edge lighting solutions playing a pivotal role.
Eric Rondolat, CEO of Signify, expressed his enthusiasm for the partnership, stating, “We are proud to partner with Mercedes-AMG PETRONAS F1, a team that is determined to lead both on and off the track. Our joint commitment to act responsibly will lead us to develop transformative and disruptive new technologies that elevate performance to the benefit of people and the planet.”
Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team, echoed this sentiment, emphasizing the importance of innovation and sustainability. “Innovation and performance are at the heart of everything we do. Partnering with Signify is an exciting step that will help us make further progress in both of these areas. Their world-leading lighting technology already powers several night races and their pioneering commitment to climate action is inspiring.”
Environmental Responsibility and Climate Action
Signify’s leadership in the transformation and decarbonization of the lighting sector is evident through its 2040 Climate Transition Plan, which outlines its vision to reach net-zero by 2040. The company has already achieved a 50% reduction in GHG emissions across its value chain since 2019. As part of the new partnership, Signify will share its expertise to support the Mercedes-AMG PETRONAS F1 Team in developing its Climate Transition Plan, further aligning their efforts towards environmental responsibility.
Richard Sanders, Chief Commercial Officer of Mercedes-AMG PETRONAS F1 Team, highlighted the significance of this collaboration, stating, “We are thrilled to welcome Signify into our partner family. Together, we are confident that we will create a partnership with a profound impact and lasting legacy.”
Well-Being and Performance Enhancement
In the high-stakes world of Formula One, every team member’s performance is crucial. Signify’s lighting innovations, including NatureConnect and EyeComfort technologies, are designed to create optimal conditions for drivers, engineers, and team members. These innovations bring the power of daylight indoors, aiding concentration and supporting the body’s natural rhythm, thereby enhancing overall well-being and performance.
Toto Wolff noted, “We believe that well-being is closely linked with performance. Signify’s lighting technology and innovation will ensure optimal conditions for our team members, and we are excited to explore how we can optimise these opportunities further.”
Signify’s contributions extend beyond the team to the fans, ensuring the perfect viewing experience both trackside and at home. Their lighting technology illuminates night circuits in Singapore and Las Vegas and provides immersive TV and gaming surround lighting, transporting fans to the heart of the action.
As Signify and Mercedes-AMG PETRONAS F1 Team continue to drive forward responsible innovation, their partnership sets a new benchmark for sustainability in professional sports, demonstrating that high performance and environmental responsibility can go hand in hand.
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