Somersby unveils limited-edition Pineapple & Lime cider

Somersby, Malaysia’s premium cider brand, has launched an exciting new flavour this July, the limited-edition Pineapple & Lime. This refreshing addition is set to delight cider enthusiasts across Malaysia, who are the first in Asia to taste this tropical blend. Available in 320ml cans, Somersby Pineapple & Lime combines the sweet, juicy notes of pineapple with the zesty kick of lime, creating a vibrant and invigorating drink, perfect for any occasion.

Tropical Adventure at Pavilion Bukit Jalil

To celebrate the launch, Somersby invites fans to the Tropical Adventure pop-up at Pavilion Bukit Jalil from 19 to 21 July 2024. The first 300 visitors each day can enjoy complimentary Somersby cider-infused popsicles featuring a mix of all Somersby flavours. Additionally, a special collaboration with The Ice Cream Bar offers visitors a chance to taste a refreshing Somersby cider-infused sorbet. Visitors can also participate in the Make-Your-Own-Drinks station and stand a chance to win exclusive Somersby merchandise.

Marketing Director at Carlsberg Malaysia, Olga Pulyaeva, expressed her excitement: “At Somersby, we’re obsessed about bringing innovative joy to fans, ensuring our consumers always have exciting new flavours to explore. As Malaysia’s best-selling cider, we’re ecstatic to introduce this limited-edition Somersby Pineapple & Lime cider, an offering that perfectly captures the tropical flavours Malaysians love.”

Exclusive Promotions and Contests

Cider lovers can redeem a free limited-edition Somersby Pineapple & Lime branded shirt with the purchase of any three 4-can packs of Somersby cider products, with at least two being Somersby Pineapple & Lime, available on Grab and Shopee. From 19 July to 5 August 2024, consumers can also participate in a photo contest by sharing their best snapshots with the hashtags #SomersbyMY, #SomersbyPineappleNLime, and #ThatsWonderful on social media for a chance to win the tropical shirt.

Make sure to visit participating supermarkets, hypermarkets, or online stores starting this July to stock up on the limited-edition Somersby Pineapple & Lime cider before it sells out. For the latest promotions and activities, follow @SomersbyMY on Facebook and Instagram or visit www.somersby.com/my.

As always, Carlsberg Malaysia advocates responsible consumption. If you drink, don’t drive – #CELEBRATERESPONSIBLY.