Pioneering new media frontiers at MSA Festival and Awards 2024

The Malaysia Media Specialist Association (MSA) is thrilled to announce the MSA Festival and Awards 2024, an esteemed event set to convene over 1,000 participants from the marketing, communications, and media sectors. This grand celebration, taking place at the Sheraton Hotel, Petaling Jaya, promises to be a landmark occasion for industry professionals to network, share insights, and honor outstanding achievements.

Celebrating two decades of media excellence

Founded in 2003, the MSA has been a cornerstone in the Malaysian media communication industry, committed to raising standards, fostering innovation, and uniting professionals. Sheila Shanmugam, the newly elected President of MSA and Organising Chairperson of the MSA Awards 2024 said that MSA has been the beacon of unity and progress within the media communication industry for over two decades. With the theme “Charting New Horizons,” this year’s festival and awards ceremony is a clarion call to embrace the transformative journey of the media and communication industry.

Sheila emphasized the pivotal moment the industry faces, driven by technological advancements, evolving consumer behaviors, and global events. “The future of media isn’t predetermined; it’s an unwritten narrative awaiting our collective bravery. Let’s pioneer new frontiers, not merely with pixels and algorithms, but with hearts yearning to connect and minds daring to dream.”

Inspiring keynotes and panels

The event will feature an extraordinary lineup of speakers who will share their expertise and vision for the future of media. The keynote address will be delivered by Dr. William Tan, known as the “Singapore Paralympic Superman,” who will inspire attendees with his journey of resilience and triumph. His speech aims to galvanize the audience towards embracing innovation, technology, and exploring uncharted territories.

Notable speakers include Albern Murthy, CEO of CelcomDigi, who will discuss the convergence of technologies and their impact on marketing and media. Additionally, Khairy Jamaludin and Shahril Hamdan from Keluar Sekejap will address the future of media communications, while Khairul Aming from khairulamingbrand will explore the evolving role of influencers in the industry.

Honoring media excellence

The highlight of the day will be the spectacular Awards Night, celebrating the best in media excellence. With 163 finalists vying for top honors in various categories, the event will recognize the outstanding work and dedication of media professionals. Esteemed jury members will select winners across 18 Best of Use and 4 People and Community categories, with the prestigious Grand Prix trophy awarded to the overall best entry. The titles of Agency of the Year and Advertiser of the Year will also be awarded based on the highest scores in their respective categories.

The MSA Festival and Awards 2024 is made possible with the support of generous sponsors including Gushcloud, GrabAds, Redberry, MGID, Omnia, FMT, All Unite, Google, Hivestack, Seni Jaya, and BillUps. Their partnership is invaluable to the event’s success, highlighting the collaborative spirit that drives the industry forward.

For more information on the event, categories, finalists, and registration, please visit MSA Festival and MSA Awards.