Proton unveils its first electric vehicle, the e.MAS 7

Proton, in collaboration with Geely, has unveiled its first electric vehicle (EV), the Proton e.MAS 7, less than two months after introducing the eMas brand. The e.MAS 7 marks a significant milestone in Proton’s history as it embarks on a new journey in the EV market.

The vehicle is built on the Global Modular Architecture (GMA) platform and features the advanced Aegis Short Blade Battery technology, providing a remarkable energy density and durability of up to 3500 cycles. The 82.5 kg electric motor boasts an impressive energy efficiency of 90.04%.

The Proton e.MAS 7 is based on the Geely Galaxy E5, falling into the compact SUV category. It is equipped with a 160 kW single electric motor, delivering 218 PS, allowing it to accelerate from 0 to 100 km/h in just 6.8 seconds, with a top speed of 175 km/h. Customers can choose between two battery options: 49.52 kW and 60.22 kW, which offer a driving range of 440 km and 530 km, respectively, according to the CLTC standards. These specifications make the e.MAS 7 a competitive contender in the EV market, promising both performance and efficiency.

Expanding dealership network

Proton has announced the expansion of its dealership network to support the new e.MAS sub-brand, increasing the number of dealers from 18 to 29. By the time the e.MAS 7 launches in December, Proton aims to have 25 outlets ready.

The new showroom locations will be spread across nearly all Malaysian states, including Sabah and Sarawak. The central region will host the majority of dealers, with locations in Kuala Lumpur (Cheras, Jalan Kuching, and Jalan Tun Razak) and Selangor (Petaling Jaya, Rawang, Glenmarie, Kajang, Puncak Jalil, Balakong, Shah Alam, and Puchong).

Other notable showroom locations include Johor (Plentong, Medini, and Johor Bahru), Perak (Ipoh and Taiping), Penang (Butterworth and Georgetown), and Kota Kinabalu, Sabah. Additionally, dealers will be established in Sungai Petani, Kedah; Kota Bharu, Kelantan; Kuala Terengganu, Terengganu; Kuantan, Pahang; Nilai, Negeri Sembilan; Melaka; and Kuching, Sarawak. This widespread network ensures that customers across Malaysia will have access to sales and service centers for the e.MAS 7.

Features and market expectations

Although specific details regarding pricing, color options, and specifications have not been released, the prototype of the Proton e.MAS 7 showcased features a camouflaged design, hinting at the final version’s appearance.

The upcoming e.MAS app, similar to the Hello Smart app, will offer integration and EV functionalities, enhancing the user experience.

As Proton ventures into the EV market, the e.MAS 7 represents a bold step towards a sustainable future. With its cutting-edge technology, robust performance, and extensive dealership network, the Proton e.MAS 7 is poised to make a significant impact on the Malaysian automotive landscape.