AdminHOKA Malaysia has unveiled its groundbreaking campaign, “We Are All Born to Fly,” in a vibrant launch marked by the creation of an impressive mural by renowned Malaysian graffiti artist Abdul Rashade. This collaboration with Dewan Bandaraya Kuala Lumpur not only beautifies the city but also encapsulates the empowering message of the campaign, celebrating the boundless potential of trail runners, hikers, road runners, and athletes across the nation.
The mural, located on Jalan Doraisamy in the bustling heart of Kuala Lumpur, features striking representations of iconic Malaysian landmarks, including the KLCC Twin Towers and Merdeka 118, along with the national flag. The artwork’s dynamic design serves as an invitation to viewers to embrace the exhilarating sensation of flight and strive to reach new heights in their athletic pursuits.
Empowering athletes through art
HOKA’s “We Are All Born to Fly” campaign is dedicated to honoring the inherent greatness within every athlete, showcasing their journeys and achievements. The mural acts as a visual embodiment of this mission, celebrating local athletes and runners who exemplify the spirit of determination and perseverance.
Abdul Rashade’s artistry shines through in the mural, as he infuses his unique style and vibrant energy into the piece. The result is an uplifting tribute to the athletic community, encouraging individuals to push their limits and embrace their inner strength.
Join the movement
The launch of the mural provides an opportunity for the public to engage with HOKA’s inspiring message. Visitors are encouraged to explore the mural, capture their moments, and share their experiences on Instagram using the hashtags #WeAreAllBornToFly and #HokaMY. This interactive aspect of the campaign invites everyone to join in the movement and inspire others to recognize and celebrate their own potential.
For more information about HOKA Malaysia and the “We Are All Born to Fly” campaign, fans can follow @hoka_my on Instagram.
CJMY
Jimmy Tan
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