APOM launches nationwide poster hunt

In a landscape dominated by global brands, a quiet revolution is taking place in Malaysia, driven by a local brand that celebrates the nation’s unique culture and humor. APOM, short for A Piece of Malaysia, has established itself as a brand that captures the essence of the country in every product, from cheeky slang to everyday moments that resonate with Malaysians.

This year, APOM is once again spearheading a movement of pride, humor, and authenticity with the return of its annual #Empatbelas campaign, a celebration of Malaysia’s 14 states through art and cultural diversity.

Reviving state pride through art

The #Empatbelas campaign is not just a celebration; it’s a showcase of Malaysian talent and creativity. This year, APOM has enlisted 14 of the country’s most talented creative minds to reimagine their home states as iconic movie posters. This innovative approach combines humor, creativity, and state pride, offering a fresh perspective on Malaysia’s cultural diversity.

“Over the years, #Empatbelas has spotlighted 42 creative talents from across Malaysia, fostering immense state pride. This year’s campaign saw over 50 enthusiastic entries from designers nationwide, highlighting the rich diversity and talent we celebrate,” said Chantelle Teoh, Co-Founder of APOM.

To kick off this vibrant celebration, APOM is launching “Malaysia’s Biggest Poster Hunt.” The brand will release daily clues on social media, guiding participants to the location of iconic posters placed at well-known landmarks in the corresponding states. Participants are encouraged to locate these posters, capture creative photos or videos with them, and share their content on Instagram or TikTok using the hashtags #empatbelas2024 and #malaysiabiggestposterhunt. Those who participate stand a chance to win exclusive, limited-edition #Empatbelas prizes.

Engaging Malaysians in cultural exploration

The #Empatbelas campaign is more than just a marketing initiative; it’s a call for Malaysians to come together, explore their states, and engage in a celebration of culture and heritage. APOM’s innovative approach not only highlights the rich diversity of Malaysia but also encourages Malaysians to uncover hidden gems within their states.

“We are excited to see Malaysians come together, uncover hidden gems in their states, and engage in this dynamic celebration of our culture and heritage,” added Teoh.

To join the hunt and be part of this exhilarating journey, follow APOM’s social media channels for daily clues. This is a unique opportunity to showcase your state pride, win fantastic prizes, and immerse yourself in a vibrant celebration of Malaysia’s cultural diversity.