AdminThe Tiger Crystal Food Festival is set to ignite taste buds and delight food enthusiasts this September as it rolls into 1 Utama Shopping Mall’s Ground Floor Forecourt. The much-anticipated event promises an unforgettable culinary experience, blending Malaysia’s vibrant street food culture with the refreshingly light taste of Tiger Crystal beer.
With a history of championing local street food since 2015, the Tiger brand has continuously evolved its Street Food platform, offering fans new and exciting ways to indulge in their favorite dishes. This year, the festival takes it up a notch, presenting a diverse array of food zones, games, and entertainment that make it the food event of the year.
A celebration of local flavors
Tiger’s commitment to the local street food scene has always been at the heart of its brand. What began as a one-off campaign has grown into a beloved tradition that celebrates the rich tapestry of Malaysia’s culinary offerings. The Tiger Crystal Food Festival is the latest chapter in this ongoing story, bringing together some of the most popular and innovative food vendors in the country. From Donut Plan’s sweet creations to Yat Sing Smokehouse’s smoky delights, the festival showcases the best of local flavors, all perfectly paired with the crisp, light taste of Tiger Crystal beer.
The festival will be divided into four unique Food Zones, each offering a distinct culinary experience. Whether you’re craving the convenience of customizable bites at Tiger Crystal x CU Mart, the international flavors at Foodie Lane, the intimate atmosphere of Supper Club, or the whimsical desserts at Dessert Bar, there’s something for everyone. Each zone is designed to complement the refreshing taste of Tiger Crystal, ensuring that every bite is as satisfying as the last.
An event for foodies and experience seekers
The Tiger Crystal Food Festival is more than just a food event; it’s a destination for casual foodies, aficionados, and experience seekers alike. Running from 5 PM to 11 PM on the 5th and 6th of September, and from 12 PM to 11 PM on the 7th and 8th, the festival promises a packed schedule of activities that go beyond just eating and drinking. Attendees can look forward to exciting food-themed games, with exclusive Tiger Crystal merchandise up for grabs, as well as electric performances on the main stage that will keep the energy levels high throughout the event.
But the fun doesn’t stop there. Tiger has also introduced a special promotion for those who register online before the event. By signing up at the official Tiger Crystal website, guests can redeem a free bottle of Tiger Crystal (325ml) upon arrival at the festival. This offer is available on a first-come, first-served basis, adding an extra incentive for early birds to secure their spot at this one-of-a-kind food festival.
A larger celebration of food and friendship
The Tiger Crystal Food Festival is not an isolated event but part of a larger campaign that Tiger has been running throughout the year. In July, the brand hosted the Tiger Crystal Supper Club, a unique gathering of individuals named Crystal at SOULed Out Hartamas. This event brought together 50 Crystals and their friends for an evening of food, fun, and friendship, perfectly embodying the spirit of the campaign.
As the Tiger Crystal Food Festival approaches, it stands as the culmination of these efforts, offering a platform for people to come together, share a meal, and create lasting memories. With its combination of delicious food, refreshing drinks, and lively entertainment, the festival is poised to be a highlight of the culinary calendar.
For more information on the Tiger Crystal Food Festival and other events, visit tigercrystal.tigerbeer.com or follow the brand on Facebook and Instagram. Remember, the festival and all related promotions are strictly for non-Muslims aged 21 and above, and Tiger Beer advocates responsible drinking. So, mark your calendars and get ready for a weekend of food, fun, and Tiger Crystal beer at 1 Utama Shopping Mall.
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