ReadyCare Signature launches eco-friendly Baby Care Line

ReadyCare Signature (ReadyCare), Malaysia’s leading brand in bio-based cleaning products, has unveiled its new Baby Care line, designed to offer parents a safer and more eco-friendly alternative for their children’s needs. The line includes a Baby Bottle & Utensil Cleaner, Baby Laundry Detergent, and Baby Sanitizer Spray, all formulated with plant-based ingredients. These products aim to replace harsh, fossil-based chemicals with gentler options that are safe for daily use and ideal for items that come into close contact with infants and toddlers.

The introduction of this Baby Care line addresses a critical concern for parents—chemical exposure. According to a 2022 study by the World Health Organization (WHO), children under five are particularly vulnerable to environmental toxins, which can lead to developmental issues, respiratory problems, and other health concerns. As the demand for non-toxic, baby-safe products grows, with the global baby care market projected to reach USD 206.68 billion by 2029, ReadyCare’s new line is well-positioned to meet this need.

Certified Safe and Eco-Friendly

ReadyCare Signature has set a benchmark by becoming the first Malaysian brand to earn the USDA bio-based certification, and its Baby Care products have also received vegan certification from the UK Vegan Society. This certification underscores the brand’s commitment to offering safer, plant-based alternatives that protect both children and the environment.

Yeoh Eng Foo, Founder and Managing Director of ReadyCare, emphasized the importance of this approach, stating, “Children are more vulnerable to chemical exposure due to their developing organs and immune systems. Our Baby Care line is designed with this in mind, providing a healthier, gentler cleaning experience that parents can trust.”

In a move to expand its regional presence, ReadyCare Signature has signed a Memorandum of Understanding (MOU) with Unifood International Pte Ltd to distribute its products in Singapore. This partnership is a strategic step to bring ReadyCare’s eco-friendly solutions to more families across Southeast Asia. “Partnering with Unifood, a company deeply rooted in the on-the-go nutrition solutions business segment, creates a strong synergy that aligns perfectly with our philosophy at ReadyCare Signature. Their expertise and network in Singapore will help us bring our eco-friendly solutions to more families, reinforcing our role as a trusted Clean Living Companion,” added Yeoh.

The new Baby Care line is now available at selected retail outlets across Malaysia and can also be purchased online through the brand’s official website, rcsignature.com.my, where customers can subscribe to receive regular deliveries of their favorite products.